Updated Tech-Brand Store Locations

The New Apple Store is at Battersea Power Station

Technology giant Apple opens up a new store designed by Foster + Partners at London's Battersea Power Station complete with new fixtures and furniture looks. It is set to open its doors to the public today and this marks the brand's 40th store located in the UK.

This time around, it is meant to capture its progressive retail design thinking with a focus deeper on accessibility and sustainability. Bill Bergeron Mirsky, the Global Retail Design Lead at Apple explains the design thoughts to Dezeen, stating "We developed this material palette and this fixture set that is really trying to align with like Apple's goals. This material palette is new for us, it's an evolution of the Apple Store."

Image Credit: Foster + Partners

Progressive Retail Design
Opportunity to create innovative and accessible retail spaces that align with sustainability goals.
Material Palette Evolution
Opportunity to develop new, sustainable materials for retail fixtures and furniture.
Focus on Accessibility
Opportunity to incorporate inclusive design principles in retail spaces to accommodate diverse customers.

Where This Applies

Retail Design
Disruptive innovation opportunities in designing sustainable and accessible retail spaces.
Furniture Manufacturing
Disruptive innovation opportunities in developing sustainable materials for retail fixtures and furniture.
Technology Retail
Disruptive innovation opportunities in incorporating inclusive design principles in retail spaces.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 41%
Freshness 18%