Drink and paint classes, often called "paint and pour," usually feature beer or wine bit this holiday season, Nick Offerman and Lagavulin Single Malt Scotch are putting a focus on whisky instead. Inspired by the Lagavulin: My Tales of Whisky series that features a Yule Log, people will get to attend paint classes and recreate a fireside scene of their own.
After the first Dram & Draw video launches on Twitch, the brand will be following up with part two, complete with a live experience. This event gives people the chance to host their own paint and pour classes at home with adult friends, especially since Lagavulin Single Malt Scotch Whisky can be found online purchase and home delivery via partners like ReserveBar and Drizly.
What's Driving This Trend
- Whisky-focused Paint Classes
- Opportunities exist to expand whisky-focused events beyond just tastings and into other experiential activities such as paint and pour classes.
- At-home Paint and Pour Classes
- Creating DIY kits for at-home paint and pour classes is a disruptive innovation opportunity for whisky brands to increase consumer engagement and promote their products.
- Incorporating Yule Log Inspirations
- Incorporating holiday-inspired themes like the Yule Log into experiential events creates a unique and engaging experience for consumers and potential loyal customers.
Who This Affects Most
- Alcohol
- The alcohol industry can incorporate experiential events using their products to increase brand engagement and overall sales.
- Art
- Opportunities exist for the art industry to collaborate with alcohol brands to create unique experiences combining painting and alcohol tastings.
- E-commerce
- Home delivery services like ReserveBar and Drizly that partner with alcohol brands create opportunities for consumers to purchase the products necessary for at-home paint and pour classes.
