The December 2021 shoes roundup features new interpretations of footwear. Shoe companies are focusing on incorporating new styles and materials to create futuristic designs for today's consumers.
One example of this is On Running, a footwear technology development company that created shoe foam from CO2 emissions. Dubbed CleanCloud, the material was made by capturing CO2, concentrating it into ethylene gas, and refining it into EVA pellets. On Running adapts to the climate crisis by offering a cutting-edge solution to CO2 emissions.
Another way that companies are adapting to the changing world is through digitalized sneakers. DIESEL launched the PROTOTYPE Sneaker design with an accompanying NFT. The shoe brand aims to revolutionize conventional sneaker silhouettes and enter the digital sphere as NFTs gain rapid consumer traction.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
