American footwear brand New Balance has returned with a 'Purple/Silver Metallic' version of its classic running heritage sneaker, the 992. Made from a blend of soft Supima cotton and pigskin, the new 992 maintains the shoe's iconic, premium aesthetic while delivering a striking retro-inspired colorway.
In addition, the sneaker comes equipped with an SBS ABZORB cushioning, a classic, multi-colored outsole, and the "992" print on the heel collar. Rounding out the design, the sneaker dons a black and metallic "N" logo, an embroidered metallic tongue, and presents the brand's signature "Made in USA" tag at the rear.
New Balance’s “Purple/Silver Metallic” 992 is set for release on November 19 and will be available for purchase on the brand's website as well as select retailers.
Image Credit: New Balance
Why This Trend Is Growing
- Retro-inspired Colorways
- The popularity of retro-styled products provides an opportunity for businesses to incorporate these designs into their product lines.
- Multi-colored Outsoles
- The use of multi-colored outsoles can add a unique touch to footwear designs and grab consumer attention.
- SBS ABZORB Cushioning
- Incorporating SBS ABZORB cushioning into footwear can improve comfort and appeal to consumers looking for shoes with added support.
Industries Being Reshaped
- Footwear
- Footwear companies can take advantage of the retro trend to create new colorways and incorporate unique features such as multi-colored outsoles or SBS ABZORB cushioning.
- Fashion
- The retro-inspired color scheme of the 'Purple/Silver Metallic' 992 can serve as inspiration for fashion companies looking to incorporate similar colors into their clothing designs.
- Retail
- Retailers can anticipate a surge in demand for retro-styled products, including footwear like the 'Purple/Silver Metallic' 992, and market these products accordingly.
