New Balance continues to grow its partnership with Salehe Bembury on a new tonal iteration of the 991v2 sneaker model dubbed the Colors Be the Palette colorway. The shoes are set to launch sometime this year and it is defined by a bold palette with details that nod to Bembury at the tongue and packaging.
The bright shoe is detailed with a blended material in purple at the upper and it features a textural suede overlay on top. Co-branding details can be seen at the tongue and custom packaging is detailed in hues of green, blue, red, off-white, and orange -- all of these tones are scattered throughout the model to round it all out and purple tonal laces enclose it over the forefoot.
Image Credit: Salehe Bembury
What Makes This Trend Stand Out
- Co-created Fashion
- The growing popularity of partnerships between designers and established brands offers a fresh avenue for creating unique, collaborative fashion pieces.
- Bold Colorways
- The rise in demand for vibrant and multi-colored product designs is transforming standard footwear into statement pieces that appeal to bold fashion enthusiasts.
- Customized Packaging
- Enhanced consumer experiences through innovative packaging designs are gaining traction as a way to differentiate products on cluttered retail shelves.
Sectors Adopting This
- Footwear
- The footwear industry is experiencing a shift towards personalized and visually impactful designs that cater to a market hungry for distinctiveness.
- Fashion Design
- Fashion design is embracing a wave of creative collaborations that amplify designer influence while reaching broader audiences.
- Retail Packaging
- The retail packaging industry finds renewed opportunity in crafting distinctive and thematic packaging that enhances brand identity and consumer engagement.
