Vault by Vans recently joined forces with renowned multimedia artist Geoff McFetridge to launch a vibrant series of apparel and footwear. The capsule -- which features five re-imagined Vans shoes including the OG Slip-On LX, the OG Style 38 NS, and the OG Lampin LX as well as apparel such as hoodies, sweats, hates, and totes -- pays homage to McFetridge's iconic "sensibility and eclectic approach."
McFetridge commented on the inspiration behind the series, stating: "My thinking with projects like this is that they can be approached in the same way you might approach creating a piece of art. Both grow out of a similar process, and though the results are different, they feel like they are pulled from the same world.”
The Vault by Vans x Geoff McFetridge collection will be available December 2, 2021, at Vault by Vans retailers.
Image Credit: Vans
What's Driving This Trend
- Multimedia Shoes
- The trend of utilizing multimedia art to create unique footwear designs for consumers offers opportunities to collaborate with artists and create a distinctive product line.
- Artist Collaborations
- The trend of working with artists to design limited edition collections creates opportunities for the fashion industry to reach new audiences and tap into unique creative perspectives.
- Eclectic Accessories
- The trend of offering diverse accessory options such as hats, totes, and sweatshirts along with footwear collections creates opportunities to cater to different consumer preferences and expand product lines.
Who This Affects Most
- Fashion and Apparel
- The fashion and apparel industry can capitalize on the trend of collaborating with multimedia artists to create unique products and stand out in the market.
- Footwear
- The footwear industry can leverage the trend of offering eclectic accessory options such as hats, sweatshirts, and totes to expand product lines and cater to different consumer preferences.
- Art and Design
- The art and design industry can capitalize on the trend of collaborating with fashion brands to create unique product lines and expand their reach to new audiences.
