Japanese Noodle Chain Tenkaippin Collaborated with le coq sportif
Laura McQuarrie — November 4, 2021 — Fashion
References: soranews24
In celebration of a milestone year, Japanese noodle chain Tenkaippin teamed up with French manufacturer le coq sportif on a pair of limited-edition ramen-inspired sneakers. The unique footwear design was inspired by the ingredients that go into making the chain's ramen ingredients and bowls.
le coq sportif’s iconic LCS R sneaker includes features such as heel tabs that reference the chicken bones used in the chain's ramen broth, which is represented by brown and beige hues. Other colorful details on the footwear design pay homage to green leeks and yellow noodles, which fittingly take the form of the laces on the sneakers.
The Tenkaippin x le coq sportif LCS R800 Z1 TI can be found inside a special box, which is also loaded with details for fans to appreciate.
le coq sportif’s iconic LCS R sneaker includes features such as heel tabs that reference the chicken bones used in the chain's ramen broth, which is represented by brown and beige hues. Other colorful details on the footwear design pay homage to green leeks and yellow noodles, which fittingly take the form of the laces on the sneakers.
The Tenkaippin x le coq sportif LCS R800 Z1 TI can be found inside a special box, which is also loaded with details for fans to appreciate.
Trend Themes
1. Food-inspired Footwear - Collaborations between food brands and sneaker manufacturers that incorporate food into the design offer opportunities to tap into the crossover appeal between streetwear and food culture.
2. Limited-edition Sneakers - Collaborating on limited-edition shoe designs can create scarcity and exclusivity, driving higher price points and demand.
3. Nostalgic Design Elements - Drawing inspiration from classic food packaging and branding can tap into feelings of nostalgia and create a sense of connection between consumers and the product.
Industry Implications
1. Food and Beverage - Food and beverage brands can explore collaborations with fashion and sneaker brands to expand their reach and tap into a new audience.
2. Fashion - Fashion and footwear brands can look to collaborate with food and beverage brands to create unique, limited-edition products that appeal to fans of both industries.
3. Marketing and Advertising - Marketing and advertising professionals can explore the use of nostalgia and pop culture references in campaigns to create a connection with consumers and increase engagement.
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