Portland-based climbing brand KEEN has unveiled a new sneaker silhouette as part of its Fall/Winter 2021 collection. The new model called the 'Jasper' combines the brand's signature mountain climbing aesthetic with modern footwear elements to offer shoppers a one-of-kind hybrid shoe.
Standout features of the Jasper include cork cushioning, a latex footbed, and a durable suede upper. In addition, the sneaker comes with a unique, elongated lacing system reminiscent of classic hiking boots. According to the company, the Jasper will be released in various colors, including 'Pale Olive' and 'Golden Brown.' Moreover, each pair is delivered with interchangeable laces so customers can customize their look according to their preferred tastes.
KEEN's all-new Jasper sneaker is currently available on the brand's website, as well as at select retailers, including Garbstore.
Image Credit: Keen
What's Driving This Trend
- Hybrid Footwear
- The development of hybrid sneakers melding traditional outdoor and urban styling presents opportunities for footwear manufacturers to capture and broaden their market.
- Customizable Sneakers
- Offering mutable design features for footwear models provide companies opportunities to develop a closer relationship with their customers, as well as widen market acceptance of the product.
- Eco-friendly Footwear
- Manufacturing footwear with eco-conscious design is an emerging niche market within the industry that can lead to increased market share as consumers look for more sustainable options.
Who This Affects Most
- Footwear Manufacturing
- Companies can leverage the growing fascination for different lifestyles by designing hybrid sneakers with distinct features that cater to both traditional and urban wear.
- Retail
- Designing customizable footwear models can lead to stronger company-client relationships as well as increased brand loyalty.
- Sustainability
- Developing eco-friendly sneakers can provide a promising market for manufacturers looking to tap into environmentally conscious groups as more individuals look for products with less impact on the environment.
