The Stride Rite pop-up in Atlanta, Georgia's Lenox Square Mall that was created to "meet the needs of the brick and mortar shopper in the digital age." The first-of-its-kind experience from the brand shares digital fitting technology with Fit Zone by Stride Rite, which streamlines the process of capturing measurements in a matter of moments. There's also a custom "buy now" widget that can be found on the bottom of each shoe, which makes it easy for people to make a purchase with their own smartphone on site.
The experience of shoe shopping with kids can be a challenging one and this pop-up aims to make it easier on parents and kids alike, all the while supporting great foot health.
Key Themes Behind This Trend
- Digital Fitting Technology
- Incorporating digital fitting technology in pop-up stores can streamline the process of capturing measurements and provide a unique customer experience.
- Mobile Purchase Technology
- Developing a custom buy-now widget on smartphones in pop-up stores can make it easier for customers to make purchases and increase sales.
- Brick-and-mortar/digital Integration
- Integrating digital technologies and custom widgets into brick-and-mortar stores can provide a unique and seamless shopping experience for customers.
Where This Applies
- Retail
- The retail industry can leverage digital technologies and mobile purchase options in pop-up stores to create a seamless shopping experience.
- Footwear
- The footwear industry can benefit from incorporating digital fitting technology into their stores to improve the accuracy of measurements and provide a unique customer experience.
- Technology
- The technology industry can develop and implement custom widgets and other digital technologies to integrate into brick-and-mortar stores and enhance the shopping experience.
