From the launch of teen-targeted finance apps to the promotion of upcycled fashion platforms, the December 2021 business trends span a wide range of industries. And while there's no doubt that this collection presents an eclectic mix of business-related developments, it does also offer a few overarching themes worthy of keeping an eye on.
For example, there were many developments within the ever-growing crypto space, with many companies turning to a new all-in-one app model inspired by Asian super apps such as WeChat and Grab.
For instance, French startup Lydia launched a new feature for its app that allows users to purchase various cryptocurrencies, including Bitcoin and Ethereum. Elsewhere, Mastercard partnered with three Asian cryptocurrency companies to launch a Bitcoin payment card, making it easier for crypto owners to make everyday purchases.
As was the case in November, new metaverse developments were also bountiful this month. A standout example was Nike's announcement of NIKELAND 3D, a virtual space that will open within the popular metaverse gaming platform Roblox.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
