Charlotte Tilbury is Inviting Shoppers Into a Virtual Holiday Store
Laura McQuarrie — November 15, 2021 — Business
References: cosmeticsbusiness
With brands across all industries ramping up their digitization strategies, especially for the holiday season, Charlotte Tilbury and Obsess are inviting consumers into the metaverse with its virtual holiday store. The beauty brand is introducing Charlotte’s Virtual Beauty Gifting Wonderland, which offers augmented and virtual features. Charlotte’s Virtual Beauty Gifting Wonderland offers plenty of content to explore over three digital islands.
The immersive experience includes a Shop with Friends function, so that groups of people can gather, chat in real-time and navigate the magical world of makeup together. Like a multiplayer game, the experience also lets groups of friends see one another via video. Neha Singh, founder and CEO of Obsess, says: “Many younger shoppers have grown up interacting online with friends in video games and esports and this feature brings the best elements of the gaming world to the experience of digital shopping.”
The immersive experience includes a Shop with Friends function, so that groups of people can gather, chat in real-time and navigate the magical world of makeup together. Like a multiplayer game, the experience also lets groups of friends see one another via video. Neha Singh, founder and CEO of Obsess, says: “Many younger shoppers have grown up interacting online with friends in video games and esports and this feature brings the best elements of the gaming world to the experience of digital shopping.”
Trend Themes
1. Virtual Shopping - More brands are likely to create virtual shopping experiences to attract younger consumers who are growing up with online gaming and esports.
2. Augmented Reality - Beauty brands can leverage augmented reality technology to help customers visualize different products and looks before making a purchase.
3. Group Shopping - As the pandemic continues, more brands may explore group shopping experiences for consumers who want to socialize with friends and family virtually.
Industry Implications
1. Beauty - Virtual and augmented reality shopping experiences can help cosmetics brands provide innovative and immersive ways for their customers to interact with their products and services.
2. Retail - The rise of virtual shopping experiences could change the way consumers shop and retailers sell.
3. Technology - As virtual shopping experiences become more popular, technology companies can provide innovative solutions for brands looking to create immersive digital experiences for their customers.
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