Pinterest TV Engages Users with Live, Shoppable Content
Laura McQuarrie — November 3, 2021 — Business
References: newsroom.pinterest & wersm
Pinterest revealed on its blog that "Pinners are engaging in more immersive formats and actionable entertainment than ever before," and these consumer behaviors are being supported with the release of Pinterest TV. This series of live, original and shippable episodes spotlight the creators on Pinterest and new content is recorded every weekday.
Pinterest TV is launching with top creators like American fashion designer and Project Runway alum Christian Siriano on 'Christian On,' and beauty entrepreneur Manny MUA on 'Manny Does.'
Pinners can tune in to view content on-demand, as well as save and rewatch Pinterest TV at a later time. Every Friday, viewers can look forward to products dropping in a live shopping setting, and they'll get the chance to snag special discounts from brands such as All Birds, Crown Affair and Outdoor Voices.
Pinterest TV is launching with top creators like American fashion designer and Project Runway alum Christian Siriano on 'Christian On,' and beauty entrepreneur Manny MUA on 'Manny Does.'
Pinners can tune in to view content on-demand, as well as save and rewatch Pinterest TV at a later time. Every Friday, viewers can look forward to products dropping in a live shopping setting, and they'll get the chance to snag special discounts from brands such as All Birds, Crown Affair and Outdoor Voices.
Trend Themes
1. Shoppable Series - The rise of shoppable content creates an opportunity for brands to create engaging and actionable entertainment that leads to sales.
2. Immersive Formats - Consumers are seeking more immersive formats, providing an opportunity for brands to explore new ways to engage customers using technology and interactive experiences.
3. Live Shopping - The trend of live shopping events presents an opportunity for brands to create interactive, real-time shopping experiences, and connect with customers on a more personal level.
Industry Implications
1. E-commerce - Shoppable content may revolutionize the e-commerce industry by providing immersive and entertaining ways for customers to shop.
2. Fashion & Beauty - Fashion and beauty are among the industries that can greatly benefit from live, shoppable series, as they allow customers to buy products they see in action and receive exclusive discounts.
3. Media & Entertainment - Media and entertainment companies can leverage the trend of shoppable content to create engaging and interactive experiences that deliver more value to customers and generate new revenue streams.
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