Wayfair Introduces Immersive Shopping Feature, Wayfair On Air
Niko Pajkovic — November 4, 2021 — Business
References: wayfair & businesswire
Wayfair, an American e-commerce company focusing on home goods, has announced the launch of Wayfair On Air, an immersive video commerce feature that is designed to help shoppers locate their favorite products. The new feature will be added to the Wayfair app and will include daily "episodes" delivered throughout the week.
So far, Wayfair On Air includes a content lineup featuring studio show formats and shorter celebrity creator videos. The new studio content will include 'The Wayfair Rundown,' a daily show focusing on home decor inspiration, and 'Two-Spaced' a format dedicated to designing around multi-functional living.
In addition, a notable list of celebs has already signed to offer creator-based content for the new feature including celebrity chef Danny Boome, family blogger Amiyrah Martin, and shopping influencer Albany Irvin.
Image Credit: Wayfair
So far, Wayfair On Air includes a content lineup featuring studio show formats and shorter celebrity creator videos. The new studio content will include 'The Wayfair Rundown,' a daily show focusing on home decor inspiration, and 'Two-Spaced' a format dedicated to designing around multi-functional living.
In addition, a notable list of celebs has already signed to offer creator-based content for the new feature including celebrity chef Danny Boome, family blogger Amiyrah Martin, and shopping influencer Albany Irvin.
Image Credit: Wayfair
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