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Top 100 Cosmetics Trends in October

From Dual Function Makeup to Tinted Sunscreen Cosmetics

— October 16, 2021 — Fashion
Beauty and cosmetic brands are looking for ways to increase the efficiency and accessibility of their products, as portrayed in the October 2021 cosmetics innovations roundup.

One brand, in particular, Tower 28, stands out for its tinted sunscreen product. The SunnyDays SPF 30 is a two-in-one mineral sunscreen designed to help consumers reduce their makeup application time while remaining protected from the sun. Tower 28 is one of many brands that focus on product efficiency. Nude Envie's nourishing makeup line is another example of dual-functioning cosmetics; the brand includes skincare elements into its makeup products.

In terms of accessibility, the cosmetic industry has seen an increase in subscription availability. Beauty Pie's monthly membership program brings the cosmetics to the consumer for a hassle-free experience.
7.9
Score
Popularity
Activity
Freshness
100
Calming Birch Serums
Calming Birch Serums
Aurum's Facial Serum Provides Prebiotic Nourishment
<
99
Post-Micro-Needling Facial Sets
Post-Micro-Needling Facial Sets
BeautyLab Unveiled its Multi-Tasking Aftercare Duo Set
<
98
Eye Bag-Reducing Extracts
Eye Bag-Reducing Extracts
Givandan Offers Consumers Sericoside to Rejuvenate the Skin
<
97
Mother-Daughter Cosmetic Brands
Mother-Daughter Cosmetic Brands
Lisa Rinna Launches Two New Lip Kits Designed by Her Daughters
<
96
POC-Targeted Skincare Brands
POC-Targeted Skincare Brands
KINLÒ by Naomi Osaka Boasts a Range of Skincare Products for POC
<
95
Retinol-Berry Smoothing Night Serums
Retinol-Berry Smoothing Night Serums
This Garnier Product Reduces the Appearance of Fine Lines
<
94
Exclusive Indigenous Sustainable Cosmetics
Exclusive Indigenous Sustainable Cosmetics
Cheekbone Beauty Launched New Products with Sephora
<
93
Monthly Cosmetic Memberships
Monthly Cosmetic Memberships
Beauty Pie is Upgrading its Membership System with a New Model
<
92
Caviar-Derived Retinol Oils
Caviar-Derived Retinol Oils
La Prairie's Skin Caviar Nighttime Oil is Infused with Caviar Retinol
<
91
Free-From 24-Hour Moisturizers
Free-From 24-Hour Moisturizers
Lubriderm Advanced Therapy Comes in Two Fragrance-Free Options
<
90
Sustainable Olive Skincare
Sustainable Olive Skincare
Olivella's Products are Like "the Mediterranean Diet for Your Skin"
<
89
Rose Quartz-Inspired Cosmetics
Rose Quartz-Inspired Cosmetics
The Essence Inner Love Body Care Collection Includes New Products
<
88
Effortless Skincare Collections
Effortless Skincare Collections
Facile is a Straightforward Eight-Piece Skincare Collection
<
87
Moisturizing Lotion Sticks
Moisturizing Lotion Sticks
Oyu Cosmetics' Solid Stick is Made Out of Sheep's Tail Fat
<
86
On-the-Go Cooling Mists
On-the-Go Cooling Mists
The Body Shop's Rasberry Hydrating Mist Offers Fast Acting Heat Relief
<
85
Naturally Formulated Nail Polishes
Naturally Formulated Nail Polishes
Nailtopia Fights Against Chemical-Based Products
<
84
Lightweight Multicultural Cosmetics
Lightweight Multicultural Cosmetics
GLAMAZON Beauty Features Non-Toxic, Plant-Based Ingredients
<
83
CBD-Infused Anti-Aging Mists
CBD-Infused Anti-Aging Mists
Rya Organics Launched a Facial Mist That Prevents Premature Aging
<
82
Long-Lasting Vitamin C Serums
Long-Lasting Vitamin C Serums
Drunk Elephant Launches Its Second-Generation C-Firma Day Serum
<
81
Imperfect Eyelash Collections
Imperfect Eyelash Collections
Ardell Beauty's texturEYES False Eyelashes Are Feathery for Fall
<
80
Inclusive Employee Recruitment Initiatives
Inclusive Employee Recruitment Initiatives
The Body Shop Launched an Equitable Hiring Strategy
<
79
E-Platform-Hosted Beauty Shops
E-Platform-Hosted Beauty Shops
Alleyoop Announced that it Launched an Official Shop on Amazon
<
78
Influencer Marketing Apps
Influencer Marketing Apps
Traackr Launched an App That Tracks Influencer Marketing Strategies
<
77
Celebrity Skincare Expansions
Celebrity Skincare Expansions
Kylie Cosmetics and Kylie Skin are Now Available in Canada
<
76
Male-Specific Self-Tanning Serums
Male-Specific Self-Tanning Serums
The Grey Men's Skincare Launched an All-New Self-Tanning Serum
<
75
Sustainably Packaged Body Butters
Sustainably Packaged Body Butters
The Body Shop's Body Butters are Packaged with Aluminum Lids
<
74
Personalized Skincare Boutiques
Personalized Skincare Boutiques
La Prairie Opens Its First Standalone Flagship Store in East Asia
<
73
Eco-Conscious Luxury Perfumes
Eco-Conscious Luxury Perfumes
Chanel Nº5 Undergoes a Green Revamp with a Recycled Glass Flacon
<
72
Male-Targeted Self-Tanners
Male-Targeted Self-Tanners
Stryx Partnered with Tom Sandoval to Create the Bronzing Gel
<
71
Premium Natural Bath Salts
Premium Natural Bath Salts
SELV RITUEL’s Soleil Bath Salt Enriches Your Bathing Experience
<
70
Sustainably-Sourced Cosmetic Ingredients
Sustainably-Sourced Cosmetic Ingredients
Birch Bark Could Replace Palm Oil Found in Cosmetics
<
69
Male-Targeted Anti-Aging Creams
Male-Targeted Anti-Aging Creams
Hims & Hers Debuts Two Bespoke Skincare Products For Men and Women
<
68
Eco-Friendly Square Cosmetic Bottles
Eco-Friendly Square Cosmetic Bottles
Idealpak's High-End Square Cosmetic Bottles are Made with PET
<
67
Spa-Inspired Shower Gels
Spa-Inspired Shower Gels
SELV RITUEL's Nordic Ritual Shower Gel Immerses You in Fresh Aromas
<
66
Eco-Friendly Biotech Oils
Eco-Friendly Biotech Oils
Tecco Skin's Lite Bright Oil Has a Natural Neon Green Pigment
<
65
Department Store Beauty Subscriptions
Department Store Beauty Subscriptions
Liberty Now Offers The Beauty Drop Subscription Service
<
64
Anti-Inflammatory Cooling Creams
Anti-Inflammatory Cooling Creams
Natalist's Cooling Cream Provides an Instant Cooling Sensation
<
63
Vitamin C-Enriched Facial Serums
Vitamin C-Enriched Facial Serums
The Yuza Super Serum by Erborian Boasts an Ultra-Light Formula
<
62
Inclusive Clean Beauty Rebrands
Inclusive Clean Beauty Rebrands
WLDKAT Debuted a Fresh New Look and More Inclusive Price Points
<
61
Revamped Sensitive Skincare Cosmetics
Revamped Sensitive Skincare Cosmetics
Cetaphil Products Have Been Updated with a New Formula
<
60
Ayurvedic Stress-Managing Elixirs
Ayurvedic Stress-Managing Elixirs
Solvasa’s Golden Moment Supports Body Functions
<
59
Social Selling Cosmetic Platforms
Social Selling Cosmetic Platforms
MyL'Occitane is the Beauty Brand's New Social Sales Model
<
58
Sophisticated Dual Function Makeup
Sophisticated Dual Function Makeup
Nude Envie is a Makeup Line that Nourishes and Beautifies Skin
<
57
Personalized Skincare Routine Analyzers
Personalized Skincare Routine Analyzers
Lancome's E-Youth Finder is Selfie-Enabled
<
56
Microbiome-Friendly Skincare Masks
Microbiome-Friendly Skincare Masks
HPPY Skin Leverages the Power of High Pressure Processing
<
55
Collagen Boosting Skincare Ranges
Collagen Boosting Skincare Ranges
Reserveage Launched the Pro-Collagen Booster Skincare Collection
<
54
AR Makeup Tutorial Platforms
AR Makeup Tutorial Platforms
YouCam Tutorial Provides Interactive Step-by-Step Education
<
53
Bespoke Luxury Beauty Bags
Bespoke Luxury Beauty Bags
Huda Kattan Partnered with Ipsy to Create a Curated Cosmetic Bag
<
52
Pigmented Powdered Lipsticks
Pigmented Powdered Lipsticks
CLE Cosmetics' Melting Lip Powder Now Comes in Fresh Fall Shades
<
51
K-Beauty E-Commerce Content Platforms
K-Beauty E-Commerce Content Platforms
PowderRoom is Expanding to Include Product Co-Creation
<
50
Anti-Acne CBD Skincare
Anti-Acne CBD Skincare
RAF FIVE is Made with a Patent-Pending Acne-Fighting Complex
<
49
Anti-Aging Booster Serums
Anti-Aging Booster Serums
HydraFacial & Epicutis Neck & Décolleté Booster Diminishes Wrinkles
<
48
Bacteria-Targeting Serums
Bacteria-Targeting Serums
The Ellis Day Skin Science Hydrating Phage Serum Keeps Bacteria in Check
<
47
Solution-Oriented Skincare
Solution-Oriented Skincare
Forgotten Skincare Addresses Issues That Aren't Commonly Addressed
<
46
Glamourous Nail Wraps
Glamourous Nail Wraps
Artify Nails Offers Elevated Stick on Nail Polish in Various Colorways
<
45
Essential Oil-Infused Skincare
Essential Oil-Infused Skincare
Saje Natural Wellness' Skincare Range Support Supple, Balanced Skin
<
44
Dessert-Inspired Body Sprays
Dessert-Inspired Body Sprays
Axe & Magnum Collaborated on a 'Gold Caramel Billionaire' Spray
<
43
Self-Tanning Spray Kits
Self-Tanning Spray Kits
TikTok Inspired Isle of Paradise's Pro Glow Spray Tan Kit
<
42
Board Game-Inspired Eyeshadows
Board Game-Inspired Eyeshadows
HipDot Launches Eyeshadows Inspired by Game Night Classics
<
41
Fragrance Brand Subscription Expansions
Fragrance Brand Subscription Expansions
Scentbird is Officially Expanding its Services to Canada
<
40
Supercharged Purifying Skincare
Supercharged Purifying Skincare
Shielded Beauty's Solutions Help to Safeguard Skin
<
39
Portable Perfume Gels
Portable Perfume Gels
The Rose Calisson Perfume in Gel Applies Scented Touches
<
38
Antibacterial Face Sprays
Antibacterial Face Sprays
The Chill Face Spray Soothes Skin and Prevents Breakouts
<
37
Water-Activated False Eyelashes
Water-Activated False Eyelashes
Aqua Lashes Work Without the Use of Lash Glue or Other Adhesives
<
36
Skincare-Infused Blushes
Skincare-Infused Blushes
M2U NYC Is Adding a Hydrating Liquid Blush to its Range
<
35
Sustainable Cosmetic Packaging Solutions
Sustainable Cosmetic Packaging Solutions
Estée Lauder Companies Partners with Manufacturer Roctool
<
34
CBD-Infused Men's Grooming Products
CBD-Infused Men's Grooming Products
DJ Khaled Debuts the Groomed x Blesswell Pop-Up Location
<
33
Elevated Skincare Advent Calendars
Elevated Skincare Advent Calendars
Lush Cosmetics Launch 25 Day Advent Calendar in North America
<
32
Color-Neutralizing Hair Care
Color-Neutralizing Hair Care
Schwarzkopf Professional's GOODBYE ORANGE Wash Eliminates Brass
<
31
Mono-Material Makeup Brushes
Mono-Material Makeup Brushes
Ecosofy Solo Brushes are Made from Recycled Water Bottles
<
30
Hydrating Grooming Kits
Hydrating Grooming Kits
Unwrapped Life Launched Its First Line of Body Care Products for Men
<
29
Cohesive Skincare Brand Designs
Cohesive Skincare Brand Designs
'Free The Birds' Unveils New Branding for Skin Therapy
<
28
Grape-Infused Skincare
Grape-Infused Skincare
Pelegrims' Skincare Uses Extracts from Pinot Noir and Ortega Grape Harvests
<
27
Plant-Based Beauty Packaging
Plant-Based Beauty Packaging
WWP Beauty's Zero+ Collection is Plastic-Free & Waste-Reducing
<
26
Pandemic-Focused Skincare Products
Pandemic-Focused Skincare Products
Shiseido's New Line Responds to COVID-Related Skincare Needs
<
25
Upcycled Cedar Tree Deodorants
Upcycled Cedar Tree Deodorants
Each & Every Deodorant Uses Cedar Tree Byproducts in its Formulas
<
24
Futuristic Lipstick Pouches
Futuristic Lipstick Pouches
about-face's Fractal Reflective Glitter Makeup Makes an Impact
<
23
Luxury Beauty Retail Livestreams
Luxury Beauty Retail Livestreams
Amala Beauty Launches Interactive Shopping Events on Tmall Global
<
22
Gen Z-Targeted Skincare Campaigns
Gen Z-Targeted Skincare Campaigns
Neutrogena Launched its First TikTok Campaign to Debunk Myths
<
21
Sports Brand Cosmetic Investments
Sports Brand Cosmetic Investments
JD Sports Invests in the Hair Care Brand Hairburst
<
20
Acne-Clearing Skincare Tools
Acne-Clearing Skincare Tools
The SolaWave Blue Light Wand Fights Breakouts & Acne-Causing Bacteria
<
19
Live Probiotic-Infused Serums
Live Probiotic-Infused Serums
Lac2Biome Launched a White Label Probiotic-Rich Facial Serum
<
18
Bath Self-Care Subscription Boxes
Bath Self-Care Subscription Boxes
SELV RITUEL Arranges Its Monthly Boxes According to Themes
<
17
Mood-Boosting Perfume Oils
Mood-Boosting Perfume Oils
Summer Fridays' Perfume Oils Infuse Skin with Uplifting Scents
<
16
Luxury Parisan Hotel Spas
Luxury Parisan Hotel Spas
The Cheval Blanc Paris Hotel is Set to Become an Icon of Paris
<
15
Transformative Anti-Aging Serums
Transformative Anti-Aging Serums
The Total RF Serum Energizes Cells for a Rejeuvinated Look
<
14
Edible Beauty Serums
Edible Beauty Serums
You&Oil's Food Shots are Complexes for External & Internal Use
<
13
Tinted Sunscreen Cosmetics
Tinted Sunscreen Cosmetics
Tower 28's SunnyDays SPF 30 is a Two-in-One Mineral Sunscreen
<
12
Cost-Friendly Facial Razors
Cost-Friendly Facial Razors
ROUT is an Inclusive & Sustainable Latinx-Owned D2C Beauty Brand
<
11
Cancer-Supporting Beauty Products
Cancer-Supporting Beauty Products
Unwrapped Life Debuts 'Booby Bundle' Supporting Breast Cancer
<
10
Vegan Collagen Alternatives
Vegan Collagen Alternatives
VeCollal Has Developed a Product That Mimics Human Collagen
<
9
Transfer-Resistant Lip Tints
Transfer-Resistant Lip Tints
The Maquillage Dramatic Lip Tint Has a Mask-Friendly Glossy Finish
<
8
Architecture-Designed Luxury Perfume Bottles
Architecture-Designed Luxury Perfume Bottles
Gehry Created Louis Vuitton's Les Extraits Bottles
<
7
Waterless Body Wash Concentrates
Waterless Body Wash Concentrates
Everist's Patent-Pending Body Wash Reduces Carbon & Plastic Waste
<
6
In-Store Supermarket Refillable Schemes
In-Store Supermarket Refillable Schemes
Loop and Tesco Launched a Refillable Cosmetics Initiative
<
5
Personal Care Recycling Programs
Personal Care Recycling Programs
Tom's of Maine and Hello Teamed up to Motivate Consumer Recycling
<
4
Immersive Bathing Kits
Immersive Bathing Kits
SELV RITUEL's Bath Ritual Kits Make for Ideal Gifts or Personal Indulgences
<
3
Innovative Essential Oil Diffuser
Innovative Essential Oil Diffuser
The Earth Essential Oil Ceramic Diffuser is a Eye-Catching
<
2
AR-Powered Beauty Experiences
AR-Powered Beauty Experiences
Lancôme Launches Immersive Headset Experience at Flagship Store
<
1
Play-Focused Beauty Stores
Play-Focused Beauty Stores
ETUDE HOUSE's Beauty Store Concept Encourages Discovery & Customization
<