DJ Khaled Debuts the Groomed x Blesswell Pop-Up Location
Elena Rahman — September 29, 2021 — Fashion
References: blesswell.co & cosmeticsbusiness
DJ Khaled's Groomed x Blesswell pop-up is located at the Kimpton Gray Hotel in the heart of downtown Chicago. The music mogul has turned into a wellness guru, giving fans a chance to indulge themselves in CBD-infused pampering. Visitors can enjoy a range of complimentary grooming services, courtesy of a rotating line-up of award-winning barbers.
The pop-up shop provides an ultra-luxe experience with using Khaled's Blesswell products. Guests can receive haircuts, shaves, and facials using the DJ's relaxation-focused range. Aside from its services, the pop-up is stocked with Blesswell products for purchase. Customers can browse through the items, including the Blue Charcoal Face Mask, Conditioning Beard Oil, Daily Moisturizer, Facial Cleansing Scrub, Lathering Body Wash, and the Ultimate Shave Cream.
Image Credit: Blesswell
The pop-up shop provides an ultra-luxe experience with using Khaled's Blesswell products. Guests can receive haircuts, shaves, and facials using the DJ's relaxation-focused range. Aside from its services, the pop-up is stocked with Blesswell products for purchase. Customers can browse through the items, including the Blue Charcoal Face Mask, Conditioning Beard Oil, Daily Moisturizer, Facial Cleansing Scrub, Lathering Body Wash, and the Ultimate Shave Cream.
Image Credit: Blesswell
Trend Themes
1. Cbd-infused Grooming Products - The trend of using CBD-infused ingredients in grooming products is growing, providing an opportunity for companies to differentiate themselves with unique wellness-focused products.
2. Pop-up Grooming Services - The rise of pop-up grooming services allows brands to create an experiential marketing environment around their products, providing a disruptive opportunity for direct-to-consumer marketing, and for users to try before they buy.
3. Celebrity Branded Wellness Products - The rise of celebrities using their platforms to promote personal wellness products creates opportunities for new markets and niches, and for consumers to attain and perceive celebrity-level lifestyles.
Industry Implications
1. Men's Grooming - The men's grooming industry has an opportunity to differentiate themselves by offering innovative, CBD-infused products for a growing wellness-focused market.
2. Pop-up Retail - The retail industry can use pop-up shops to create unique, immersive experiences around their products, allowing for direct-to-consumer marketing, and providing an excellent way for consumers to test and compare products without committing.
3. Celebrity-endorsed Products - The cosmetics industry can use celebrity endorsements as a way to differentiate their brand and create new markets for wellness-focused products and services.
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