Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Laura McQuarrie — April 24, 2023 — Marketing
References: thespiritsbusiness
Since 2020, Glenmorangie has been sharing playful experiences as part of the It’s Kind of Delicious & Wonderful campaign and the Moët Hennessy brand is continuing to reimaging everyday moments with a new barber shop pop-up. This new pop-up helps people indulge in a moment of self-care, all the while offering them an unforgettable experience.
Notably, this new pop-up caters to not just men who love whisky but women too. With this campaign, the brand is targeting a younger generation and is intentionally inviting "more women whisky lovers" into its world.
Immersive, memorable brand experiences like this one allow brands to connect with consumers on a deeper level and infuse more joy into their everyday lives.
Notably, this new pop-up caters to not just men who love whisky but women too. With this campaign, the brand is targeting a younger generation and is intentionally inviting "more women whisky lovers" into its world.
Immersive, memorable brand experiences like this one allow brands to connect with consumers on a deeper level and infuse more joy into their everyday lives.
Trend Themes
1. Self-care Pop-ups - Creating immersive pop-up experiences that allow people to indulge in self-care and prioritize their well-being while connecting with brands on a deeper level.
2. Targeting Younger Generation - Intentionally focusing on younger consumers to reposition brands and open up new markets to cater to diverse audiences.
3. Inclusive Branding - Making a conscious effort to expand brand appeal by recognizing and catering to a diverse range of consumers with innovative and inclusive experiences.
Industry Implications
1. Food and Beverage - Creating unique and immersive brand experiences in food and beverage industry to create strong emotional connections with consumers.
2. Personal Care and Grooming - Creating self-care experiences such as pop-up barber shops for personal care and grooming industry to connect with consumers and create unforgettable experiences.
3. Hospitality and Tourism - Catering to diverse audiences by creating immersive and inclusive brand experiences in hospitality and tourism industry to strengthen brand appeal.
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