Glenmorangie's Delicious and Wonderful ad spot takes a swift departure from the classic tropes used in Whiskey ads to offer the viewer something a little more whimsical and playful.
The ad, which was shot by famed photographer Miles Aldridge, injects magic into everyday moments, leaving the consumer with a vivid dream-like aesthetic that re-imagines what drinking whiskey feels like. The 60-second ad is also accompanied by a photo campaign, which makes something a little more playful out of common moments. Some of these moments include taking transportation, going on a camping trip, playing the piano, or sharing a drink with a neighbor. The youthful and playful ad spot closes with the tagline 'Delicious and Wonderful'.
Image Credit: Glenmorangie