What is the trend of sustainable packaging?

Incorporating sustainable packaging practices with recycled materials like aluminum lids and plastic PET tubs.

What is the trend of vegan and natural ingredients?

Using vegan and natural ingredients like avocado and fragrances like argan, mango, British rose, and strawberry in body care products.

What is the trend of body positive and inclusive campaigns?

Creating campaigns that celebrate all body types and encourage body positivity and inclusivity.

What are the implications for the beauty and cosmetics industry?

Exploring sustainable and eco-friendly options for packaging and ingredients in beauty and cosmetics products.

What are the implications for the consumer goods industry?

Incorporating sustainability efforts and the use of natural and vegan ingredients into consumer goods like body care products.

What are the implications for the marketing and advertising industry?

Developing body positive and inclusive campaigns that promote diversity and acceptance in marketing and advertising.

Sustainably Packaged Body Butters : The Body Shop's Body Butters

Sustainably Packaged Body Butters

Recycled Metal Skincare Packaging Image 1

The Body Shop's Body Butters are Packaged with Aluminum Lids

Laura McQuarrie — September 14, 2021 — Fashion

References: thebodyshop & newswire

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The Body Shop's Body Butters now feature a new formula that's certified vegan and made with a minimum of 95% natural origin ingredients. The comforting body care products are packed into fully recyclable tubs made of 100% recycled plastic PET, which includes Community Fair Trade plastic from India and aluminum lids. These sustainably packed products work with all-new ingredients like avocado, as well as fragrances like argan, mango, British rose and strawberry.

The Body Shop is encouraging consumers to Spread Love with a new campaign focused on celebrating bodies of all kinds.

For 2022, the brand is focused on packaging products with a minimum of 75% post-consumer recycled plastic and is aiming to be 100% vegan by 2023, and this launch supports a continued commitment to sustainability.

Trend Themes

Sustainable Packaging — Incorporating sustainable packaging practices with recycled materials like aluminum lids and plastic PET tubs.
Vegan and Natural Ingredients — Using vegan and natural ingredients like avocado and fragrances like argan, mango, British rose, and strawberry in body care products.
Body Positive and Inclusive Campaigns — Creating campaigns that celebrate all body types and encourage body positivity and inclusivity.

Industry Implications

Beauty and Cosmetics — Exploring sustainable and eco-friendly options for packaging and ingredients in beauty and cosmetics products.
Consumer Goods — Incorporating sustainability efforts and the use of natural and vegan ingredients into consumer goods like body care products.
Marketing and Advertising — Developing body positive and inclusive campaigns that promote diversity and acceptance in marketing and advertising.

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