The Body Shop's Body Butters now feature a new formula that's certified vegan and made with a minimum of 95% natural origin ingredients. The comforting body care products are packed into fully recyclable tubs made of 100% recycled plastic PET, which includes Community Fair Trade plastic from India and aluminum lids. These sustainably packed products work with all-new ingredients like avocado, as well as fragrances like argan, mango, British rose and strawberry.
The Body Shop is encouraging consumers to Spread Love with a new campaign focused on celebrating bodies of all kinds.
For 2022, the brand is focused on packaging products with a minimum of 75% post-consumer recycled plastic and is aiming to be 100% vegan by 2023, and this launch supports a continued commitment to sustainability.
Why This Trend Is Growing
- Sustainable Packaging
- Incorporating sustainable packaging practices with recycled materials like aluminum lids and plastic PET tubs.
- Vegan and Natural Ingredients
- Using vegan and natural ingredients like avocado and fragrances like argan, mango, British rose, and strawberry in body care products.
- Body Positive and Inclusive Campaigns
- Creating campaigns that celebrate all body types and encourage body positivity and inclusivity.
Industries Being Reshaped
- Beauty and Cosmetics
- Exploring sustainable and eco-friendly options for packaging and ingredients in beauty and cosmetics products.
- Consumer Goods
- Incorporating sustainability efforts and the use of natural and vegan ingredients into consumer goods like body care products.
- Marketing and Advertising
- Developing body positive and inclusive campaigns that promote diversity and acceptance in marketing and advertising.
