The Body Shop is now the world's first global beauty brand to offer a fully vegan portfolio certified by The Vegan Society. Achieving this milestone in cruelty-free cosmetics and body care meant that more than 4,000 raw materials, including those from suppliers and manufacturers, were required to undergo rigorous assessments from The Vegan Society.
Pursuing this certification from The Vegan Society was important to the brand, especially since one in 10 young individuals value vegan and cruelty-free formulas, and consider them a critical aspect of their health and beauty purchasing choices.
From skincare and hair care to makeup and fragrance, The Body Shop's expansive product portfolio is 100% vegan and backed by The Vegan Trademark, the internationally recognized vegan product certification from The Vegan Society.
What's Driving This Trend
- Vegan Personal Care Cosmetics
- The Body Shop is the first beauty brand to have a fully vegan portfolio certified by The Vegan Society.
- Cruelty-free Ingredients
- The brand underwent rigorous assessments from The Vegan Society to certify over 4,000 raw materials as vegan and cruelty-free.
- Consumer Demand for Ethical Products
- Young individuals value vegan and cruelty-free formulas, making them a critical aspect of their health and beauty purchasing choices.
Who This Affects Most
- Beauty and Personal Care
- The Body Shop's fully vegan and cruelty-free product portfolio sets a new standard for the beauty industry.
- Animal-free Ingredient Suppliers
- Suppliers and manufacturers are encouraged to provide cruelty-free raw materials to meet the growing demand for vegan personal care products.
- Sustainability and Ethical Certifications
- Increasing emphasis on vegan and cruelty-free certifications presents opportunities for organizations that specialize in sustainability and ethical product standards.
