Aurum's Calming Birch Serum features birch extract as the first ingredient, followed by other nourishing natural solutions like Canadian willowherb and squalane. The soothing facial serum is formulated to provide prebiotic nourishment and provide relief for inflamed, acne-prone skin. Notably, the product is clinically proven to reduce redness within just seven days of use, and it shares the benefits of long-lasting hydration in a lightweight formula.
The hypoallergenic and non-comedogenic facial serum is made to be smoothed over the face and neck after cleansing and it's packed with the nourishing properties of birch bio-ferment. As the brand sees it, health can be as simple as comfort in our own skin and Aurum is on a mission to transform daily habit into an opportunity for "self-to-skin connection."
What Makes This Trend Stand Out
- Nourishing Serums
- Increased demand for natural and effective facial serums that nourish the skin provides opportunities for retailers and skin care brands to create new products with natural ingredients.
- Prebiotic Skin Care
- Increased awareness of the importance of prebiotics for skin health creates opportunities for skin care brands to offer products that incorporate prebiotic ingredients and promote skin health from the inside out.
- Reducing Inflammation
- The demand for products that reduce skin inflammation and redness provides opportunities for retailers and skin care brands to create products formulated with soothing and calming natural ingredients that effectively target inflammation.
Sectors Adopting This
- Natural Skin Care
- The natural skin care industry can capitalize on the increasing demand for natural and effective facial serums by creating products that incorporate calming and nourishing natural ingredients to improve overall skin health.
- Prebiotic Supplements
- The supplements industry can capitalize on the awareness of the importance of prebiotics for skin health by creating supplements that incorporate prebiotic ingredients to promote skin health from the inside out.
- Medical Aesthetics
- The medical aesthetics industry can incorporate calming and nourishing natural ingredients, like birch extract and squalane, into their topical treatments to reduce inflammation and provide prebiotic nourishment for inflamed, acne-prone skin.
