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Top 100 Cosmetics Trends in July

From Papaya Enzyme Skincare to Gentle Vegan Lip Masks

— July 17, 2021 — Fashion
The products spotlighted in the July 2021 cosmetics list speak to consumers' desire for eco-friendly, free-from, and trendy items. One notable example from the list comes from CoverGirl. The brand recently debuted the CoverGirl Clean Pressed Powder collection that is made with 35% less plastic than previous iterations. The new launch is part of the brand's continued sustainability efforts.

The July 2021 cosmetic trends also showcase a push for clean, free-from products like the IKARIA Beauty Line from Debbie Matenopoulos. The television host, journalist, and lifestyle expert recently launched created a collection of skincare items that are free from over 50 harmful compounds that are typically found in commercial beauty products. This speaks to the brand's dedication to maintaining the integrity of the skin.
9.1
Score
Popularity
Activity
Freshness
100
Upcycled Certification Seals
Upcycled Certification Seals
Cosmetic Brands Can Now Become Upcycled Certified by the UFA
<
99
Singer-Branded Beauty Subscriptions
Singer-Branded Beauty Subscriptions
Ipsy and Halsey Team Up for Beauty Subscription Packs
<
98
Mineral Cooling Mists
Mineral Cooling Mists
Alder New York's Limited-Edition Cooling Mineral Hydro Mist Celebrates Pride
<
97
Gentle Vegan Lip Masks
Gentle Vegan Lip Masks
Kinship's Lip Jelly Mask is a Daily Hydration Treatment
<
96
Multipurpose Makeup Range Extensions
Multipurpose Makeup Range Extensions
The Nudestix Nudies Collection Now Features Six New Shades
<
95
Dual-Action Brightening Sunscreens
Dual-Action Brightening Sunscreens
SkinCeuticals' New Sunscreen is More Than Just Protective
<
94
Y2K Doll Makeup Palettes
Y2K Doll Makeup Palettes
Makeup Revolution x Bratz Helps Fans Recreate Iconic Styles
<
93
Ultra-Refreshing Body Mists
Ultra-Refreshing Body Mists
Sade Baron's Refreshing Body Mist Works to Energize and Moisturize
<
92
UV-Protectant Hair Styling Lines
UV-Protectant Hair Styling Lines
Joico Canada Introduced Three New Cruelty-Free Hair Products
<
91
Skin-Refining Peach Serums
Skin-Refining Peach Serums
Peach & Lily's Glass Skin Refining Serum is Packed with Vitamins
<
90
Algae-Infused Liquid Moisturizers
Algae-Infused Liquid Moisturizers
The Algenist Niacinamide Moisture Veil Visibly Reduces Shine
<
89
Creamy Tone-Adapting Sunscreens
Creamy Tone-Adapting Sunscreens
The sunbetter® Tone Smart SPF 75 is Oil-Free and Broad-Spectrum
<
88
Exfoliating Jelly Cleansers
Exfoliating Jelly Cleansers
The Exfoliating Jelly Cleanser by Hero. Has Three-Fold Benefits
<
87
Soothing Shimmering Sprays
Soothing Shimmering Sprays
Hampton Sun's Serious Shimmer Cooling Spray Boasts Luxury
<
86
Solid Foundation Sticks
Solid Foundation Sticks
The Foundation Stick by Basma Hydrates and Evens Out Skin Tone
<
85
Sun Protection Skincare Lines
Sun Protection Skincare Lines
Sun Bum's Skincare Line is Protective, Hydrating and Restoring
<
84
Functional Free-From Skin Serums
Functional Free-From Skin Serums
These New Yes To Serums Target Specific Skin Concerns
<
83
Milky Vegan Lip Glosses
Milky Vegan Lip Glosses
NYX's This is Milky Gloss is Infused with Plant-Based Milk
<
82
Lip Oil Sunscreens
Lip Oil Sunscreens
Coola is a Life-Saver with This Lip Oil Sunscreen SPF 30
<
81
Natural Anti-Aging Skincare Serums
Natural Anti-Aging Skincare Serums
Bay Harbor Beauty's Eye Serums are Nourishing and Natural
<
80
Papaya Enzyme Skincare
Papaya Enzyme Skincare
BAO Essentials' Skincare Line Focuses on the Benefits of a Tropcal Fruit
<
79
90s-Themed Summer Makeup Collections
90s-Themed Summer Makeup Collections
Halsey Launches her about-face Summer Beauty Collection
<
78
Vegan Curling Mascaras
Vegan Curling Mascaras
Essence's Lash Princess Curl Mascara Delivers Maximum Curl
<
77
Limited-Edition Crypto Cosmetics
Limited-Edition Crypto Cosmetics
e.l.f Cosmetics' New Collection is Dipped in Digital Gold NFTs
<
76
Milky Primer Sunscreens
Milky Primer Sunscreens
Beekman 1802 Boasts Cruelty-Free and Clinically-proven Products
<
75
Phyto-Derived Ester Lip Balms
Phyto-Derived Ester Lip Balms
Active Skincare Brand Naturium is Introducing Six New Lip Balms
<
74
Rejuvenating Anti-Aging Eye Creams
Rejuvenating Anti-Aging Eye Creams
Radford Beauty's EYE is a Multipurpose Cream For Fine Lines
<
73
Clean 4 Ingredient Deodorants
Clean 4 Ingredient Deodorants
Humble Deodorant is Made with Only Four Ingredients
<
72
Gentle Eco-Friendly Skincare
Gentle Eco-Friendly Skincare
Selfless by Hyram Sparks Social Change Within the Beauty Industry
<
71
Bio-Cellulose Eye Masks
Bio-Cellulose Eye Masks
Pept Eyes Energizes Undereyes with Anti-Aging Copper Peptides
<
70
High-Performance Hydration Sprays
High-Performance Hydration Sprays
The Hyaluronic Hydration Myst Contains Nourishing Kiwi Water
<
69
Sprinkle-Filled Lip Balms
Sprinkle-Filled Lip Balms
eos Created a Limited-Edition Lip Balm for National Donut Day
<
68
Clean Canadian Beauty Brands
Clean Canadian Beauty Brands
Fika Beauty Includes a Range of Eco-Friendly and Vegan Products
<
67
Woody Men's Fragrance Launches
Woody Men's Fragrance Launches
The New Jean Paul Gaultier Fragrance Launch is Called Scandal
<
66
Cleansing Oil Gels
Cleansing Oil Gels
THREE's Balancing Cleansing Oil Gel is a Multitasking Product
<
65
Sustainable Soap Melting Devices
Sustainable Soap Melting Devices
George Bantum Patents a Soap Melting Device to Reduce Soap Waste
<
64
Beneficial Hand Health Cosmetics
Beneficial Hand Health Cosmetics
These New Dove Hand Hygiene Products Include Three Varieties
<
63
At-Home Facial Treatments
At-Home Facial Treatments
BeautyBio Spotlights the Glass & Gloss 2-Step Facial Treatment
<
62
Dewy Liquid-Gel Blushes
Dewy Liquid-Gel Blushes
The KVD Beauty ModCon Liquid-Gel Blush is Lightweight & Long-Wearing
<
61
Vegan Latinx Beauty Brands
Vegan Latinx Beauty Brands
Treslúce Beauty by Becky G Celebrates the Latinx Community
<
60
Limited-Edition Pride Shave Sets
Limited-Edition Pride Shave Sets
Harry's Men's Care Brand Launched its Shave With Pride Set
<
59
Multi-Functional Beauty Jellies
Multi-Functional Beauty Jellies
LOLI Beauty's Arnica Elderberry Jelly is Organic and Effective
<
58
Exfoliating Body Washes
Exfoliating Body Washes
Kosas' Good Body Skin Unclogs Pores with AHAs and Fruit Enzymes
<
57
Invisible Sun Protection Sticks
Invisible Sun Protection Sticks
Hello Sunday's The Take-Out One Applies with Zero Residue
<
56
Gender-Fluid Skin Serums
Gender-Fluid Skin Serums
Offered by Noto Botanics, This Agender Oil is Ideal for the Face and Neck
<
55
Ethical Vegan Setting Sprays
Ethical Vegan Setting Sprays
Pyt Beauty's One & Done Setting Spray is Weightless and Ultra-fine
<
54
Popstar-Branded Musky Fragrances
Popstar-Branded Musky Fragrances
Iggy Azalea Debuts her First Fragrance Dubbed Devil's Advocate
<
53
Ocean-Friendly Limited-Edition Sunscreens
Ocean-Friendly Limited-Edition Sunscreens
Tory Burch and Shiseido Team Up For a Sunscreen Lunch
<
52
Accelerating Acne-Healing Patches
Accelerating Acne-Healing Patches
Soko Glam's Soft Shield Pimple Patch is Multi-Functional
<
51
Environmentally Scented Fragrance Collections
Environmentally Scented Fragrance Collections
The Aesop Othertopias Collection Has Three Scents
<
50
Targeted Hydrating Serums
Targeted Hydrating Serums
Croma farewell Helps Consumers Say Goodbye to Skincare Woes
<
49
Hydrating Marine-Based Skincare
Hydrating Marine-Based Skincare
YOUTHfull by MyGlamm Promotes Supple Skin with Marine Complex 5
<
48
Orchid Stem Cell Eye Gels
Orchid Stem Cell Eye Gels
WLDKAT Just Launched the ORCHID STEM CELL + MAGNOLIA BERRY Eye Gel
<
47
Celebrity-Branded Clean Beauty Lines
Celebrity-Branded Clean Beauty Lines
Debbie Matenopoulos Introduces her IKARIA Beauty Line
<
46
Pride-Honoring Skincare Masks
Pride-Honoring Skincare Masks
The Superberry Hydrate + Glow Pride Edition Dream Mask Aids Radiance
<
45
Restorative Body Care Collections
Restorative Body Care Collections
boscia's Skin Nutrition Body Collection Boasts Three New Items
<
44
Glow-Boosting Hemp  Skincare
Glow-Boosting Hemp Skincare
Hey Bud Skincare Helps to Regulate the Skin's Moisture
<
43
Multi-Functional Vegan Cosmetics
Multi-Functional Vegan Cosmetics
This KVD Beauty Product Can Be Used in Three Ways
<
42
Vitamin-Infused Cream Blushes
Vitamin-Infused Cream Blushes
Tata Harper's Nourishing Blush is Made with a Blend of Seven Oils
<
41
Accessible Glow-Boosting Skincare
Accessible Glow-Boosting Skincare
Soap & Glory's Glow Line Affordably Creates Fresh & Dewy Skin
<
40
Contemporary Designer Colognes
Contemporary Designer Colognes
The Imagination Cologne Comes in a Convenient Travel-Ready Spray
<
39
Microbiome Skincare Collections
Microbiome Skincare Collections
Hero Cosmetics Launches its Force Shield Skincare Collection
<
38
Soap-Free Body Bars
Soap-Free Body Bars
Foamie's Two-in-One Papaya & Oat Milk Body Bar Cleanses and Moisturizes
<
37
Firming Plant-Based Serums
Firming Plant-Based Serums
The Wild Nettle & Niacinamide Firming Serum Uses the Power of Plants
<
36
Sustainable Mediterranean Fragrances
Sustainable Mediterranean Fragrances
Iberchem Unveiled its Official Spain Pavilion Perfume
<
35
Damage-Repairing Haircare Products
Damage-Repairing Haircare Products
Matrix's Unbreak My Blonde Line is Infused with Citric Acid
<
34
Infinitely Recyclable Beauty Bottles
Infinitely Recyclable Beauty Bottles
L'Oréal is Launching an Eco-Friendly Biotherm Bottle in 2025
<
33
Artistic Musician Makeup Sets
Artistic Musician Makeup Sets
Haus Laboratories' BAD KID VAULT Recreates Iconic Lady Gaga Looks
<
32
Superfood-Infused Serums
Superfood-Infused Serums
iNNBeauty's Green Machine is a Superfood Serum with Multiple Benefits
<
31
Reduced Plastic Makeup Packaging
Reduced Plastic Makeup Packaging
CoverGirl Clean Pressed Powder Will Now Have 35% Less Plastic
<
30
Expressive Luxury Makeup
Expressive Luxury Makeup
Valentino Beauty Shares Opulent Staples & Champions Self-Expression
<
29
Dewy Blush Hybrids
Dewy Blush Hybrids
Drunk Elephant's O-Bloos Rosi Drops are Rich in Antioxidants
<
28
K-Beauty Lip Balms
K-Beauty Lip Balms
BT21 and The Crème Shop Collaborated on a Playful Lip Balm Series
<
27
Captured CO2 Hand Sanitizers
Captured CO2 Hand Sanitizers
Air Co. 'Air Spray' Takes a Sustainable Approach to Sanitizer
<
26
Tattoo-Protecting Sunscreens
Tattoo-Protecting Sunscreens
CannaSmack Ink Guard SPF 30 is Powered by Cannabis Sativa Seed Oil
<
25
Compostable Lip Balms
Compostable Lip Balms
Ethique's Lip Balms are Made with Naturally Derived, Plant-Based Ingredients
<
24
Plant-Based Celeb-Approved Cosmetics
Plant-Based Celeb-Approved Cosmetics
Seratopical Revolution was Created with Nicole Kidman
<
23
Desert Planet-Inspired Skincare Stores
Desert Planet-Inspired Skincare Stores
Lialawlab Has Outdone Itself with the Design of Formoral
<
22
Cooling Cheek Masks
Cooling Cheek Masks
The Calm Movements Eye & Cheek Mask Sooths & Strengthens the Skin Barrier
<
21
Precision Eyebrow Wax Pens
Precision Eyebrow Wax Pens
Flawless Lashes by Loretta Launched its 'Flawless Precision Wax Pen'
<
20
Saffron-Infused Skincare Masques
Saffron-Infused Skincare Masques
Ravavat's Flawless Veil Was Inspired by Ayurvedic Wisdom
<
19
Luxe Crystal Bottle Perfumes
Luxe Crystal Bottle Perfumes
The Soleil Lalique Crystal Edition Perfume is Adorned with 23.5K Gold
<
18
Beer-Brand SPF Launches
Beer-Brand SPF Launches
Stella Artois and Soleil Toujours Unveil Solstice Shimmer Oil Sunscreen
<
17
Eco-Conscious Youthful Skincare
Eco-Conscious Youthful Skincare
Higher Education Skincare Appeals to Millennials & Gen Z
<
16
Beautifying Jelly Beans
Beautifying Jelly Beans
These Fruit-Flavored Jelly Beans Support Hair, Skin & Nail Health
<
15
Customized Gray Hair Solutions
Customized Gray Hair Solutions
Cleverman's Hair and Beard Dye Packages are Color Customized
<
14
Waterless Personal Care Brands
Waterless Personal Care Brands
Bhuman Promotes Sustainable Consumption
<
13
Portable All-Natural Sunscreen Sticks
Portable All-Natural Sunscreen Sticks
The Zinc Sunscreen Stick from Taurah is Super Portable
<
12
Letterbox-Friendly Deodorants
Letterbox-Friendly Deodorants
Fussy's Natural Deodorant Blocks Fit Into Reusable Cases
<
11
Fuss-Free Beauty Brands
Fuss-Free Beauty Brands
Superfluid Makes Beauty Products Inspired by Real Skin
<
10
Global Flagship Beauty Stores
Global Flagship Beauty Stores
The Valentino Beauty Flagship Store is Located at the JFK Airport
<
9
Inclusive Grooming Brands
Inclusive Grooming Brands
The Fellowship Challenges the Traditional Aesthetic of Men's Products
<
8
Custom-Made Prescription Skincare
Custom-Made Prescription Skincare
Software Formulates Treatments Based on Individual Needs
<
7
Influencer-Inspired Skincare Gummies
Influencer-Inspired Skincare Gummies
Influencer Sommer Ray Launched the Glow Skincare Gummies
<
6
Personalized Smart Skincare
Personalized Smart Skincare
KNOW Beauty Delivers Skincare Solutions with an At-Home DNA Test Kit
<
5
Hair Loss Shampoo Lines
Hair Loss Shampoo Lines
The Conceptual Dr. Women Shampoo Range is Elegantly Designed
<
4
Science-Backed Sensitive Skincare
Science-Backed Sensitive Skincare
GoodSkin MD from P&G is Launching Exclusively at CVS
<
3
Contactless Product Testers
Contactless Product Testers
GK Concept's Dropper Provides Touch-Free Testing Experiences In-Store
<
2
Rapid Robot Manicures
Rapid Robot Manicures
Clockwork's Nail Painting Robot Paints Nails in Less Than 10 Minutes
<
1
Brazil Nut Body Butters
Brazil Nut Body Butters
Trader Joe's Moisturizer Nourishes with Shea, Coconut, Acai & Guarana
<