The Valentino Beauty flagship store opens its first location worldwide since its acquisition by the L'Oréal Travel Retail Americas group. In partnership with International Shoppes, the newest location for beauty retailer is Terminal 1 of the JFK Internation Airport.
The brand takes visual inspiration from its latest Voce Viva fragrance to stylize its 60sqm store. An exciting new feature of the storefront is a first-of-its-kind Voice Print live experience. This allows customers to share their voice and their message collaboratively. Showcasing a pink terrazzo combined with black metal, the Italian palazzo-inspired layout highlights Voce Viva bottles and the Valentino logo. The JFK location launch marks the beginning of the brand's rollout plan, including over 10 flagship launches in the Americas by 2022.
Image Credit: Cosmetics Business