Bhuman is a waterless personal care brand founded by Yeeli Lee, the former vice president of Amazon China and its core focus is on sustainable consumption. The brand's products are packaged in bamboo and aluminum bottles that help to reduce the need to rely on single-use plastics. The brand's B Clean Waterless Facial Wash Powder is a 100% plant-based enzyme powder that can be activated with water at the point of use. As such, the product helps to cut down on packaging, emissions and transportation costs.
The unisex water-activated facial cleanser can be purchased in either a bamboo or metal bottle, which can be refilled as needed. The choice to go with a single SKU was an intentional one by Bhuman, as Lee explains, "I wanted something that has a high penetration rate and could be used by both men and women, low in carbon footprint and refillable."