Superfluid is a new Italian skincare brand and it celebrates real skin and provides products that are fun, stress-free and bold. The products in minimal packaging are made with favorite ingredients like hyaluronic acid and aloe vera and the campaign images from the brand feature real skin as it is naturally, acne and rosacea and all.
Products from the brand are easy to purchase thanks to curated kits like New Found Energy, Fresh-Faced Bae for on-the-go touch-ups and The No Filter Kit. Individually, standouts include the Superbalm that naturally adapts to pH and the Cooler eye gel.
As a brand that creates cosmetics for a generation that is equally passionate about expression and environmentalism, Superfluid is taking steps to incorporate more solutions such as bio-based plastic.