Superfluid Makes Beauty Products Inspired by Real Skin
Laura McQuarrie — June 10, 2021 — Fashion
References: getsuperfluid & refinery29
Superfluid is a new Italian skincare brand and it celebrates real skin and provides products that are fun, stress-free and bold. The products in minimal packaging are made with favorite ingredients like hyaluronic acid and aloe vera and the campaign images from the brand feature real skin as it is naturally, acne and rosacea and all.
Products from the brand are easy to purchase thanks to curated kits like New Found Energy, Fresh-Faced Bae for on-the-go touch-ups and The No Filter Kit. Individually, standouts include the Superbalm that naturally adapts to pH and the Cooler eye gel.
As a brand that creates cosmetics for a generation that is equally passionate about expression and environmentalism, Superfluid is taking steps to incorporate more solutions such as bio-based plastic.
Products from the brand are easy to purchase thanks to curated kits like New Found Energy, Fresh-Faced Bae for on-the-go touch-ups and The No Filter Kit. Individually, standouts include the Superbalm that naturally adapts to pH and the Cooler eye gel.
As a brand that creates cosmetics for a generation that is equally passionate about expression and environmentalism, Superfluid is taking steps to incorporate more solutions such as bio-based plastic.
Trend Themes
1. Real-skin Products - Creating skincare products inspired by real skin, rather than unattainable perfection, presents an opportunity for brands to tap into the growing demand for authenticity in the beauty industry.
2. Curated Kits - Offering curated kits like 'New Found Energy' and 'Fresh-Faced Bae' provides a fuss-free experience for customers and opens the door for subscription-based services and personalized beauty recommendations.
3. Sustainable Packaging - As consumers become more aware of the impact of packaging waste on the environment, investing in sustainable packaging solutions like bio-based plastic can give beauty brands a competitive edge.
Industry Implications
1. Skincare - Skincare brands can leverage the trend of real-skin products to create more inclusive and authentic products for their customers.
2. Beauty Subscription Boxes - Curated kits like those offered by Superfluid present an opportunity for beauty subscription box services to offer a more personalized and convenient experience for customers.
3. Sustainable Packaging Solutions - Brands specializing in sustainable packaging solutions can partner with beauty brands to offer more eco-friendly alternatives to traditional packaging materials.
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