The Nudestix Nudies collection is being expanded by the brand to help provide consumers with a number of new hues that are as versatile as they are eye-catching. The product will now come in an additional six shades that can be used on the cheeks as well as the eyes and lips to maximize how consumers can use it. The product is presently available for purchase from the brand online and will be available at a range of retailers starting on June 15.
Co-Founder Taylor Frankel boasted about the new Nudestix Nudies collection shades saying, "We are so excited to expand our best-selling collection of Nudies with these seriously stunning new shades. Our Nudies are a makeup routine staple, they are incredibly easy to apply and wear. We are confident there is a perfect shade for every makeup lover out there.”
Key Themes Behind This Trend
- Multipurpose Makeup
- Opportunity for cosmetics brands to expand their makeup lines to appeal to consumers who prefer versatile products that can be used on different parts of their face.
- Expanded Range
- Opportunity for makeup brands to increase product offerings and appeal to a larger audience by adding new shades and colors.
- Minimalist Beauty
- Opportunity for makeup brands to capitalize on the trend of minimalism in the beauty industry by offering multi-use products with natural finishes.
Where This Applies
- Cosmetics
- Opportunity for cosmetics brands to develop a new customer base and increase revenue streams through the release of an expanded range of multipurpose makeup.
- Retail
- Opportunity for retailers to sell the upcoming products to consumers with an interest in multipurpose makeup products that can save them money and streamline their beauty routines.
- E-commerce
- Opportunity for e-commerce companies to capture the growing demand for versatile makeup products by expanding their offerings or partnering with cosmetics brands that feature multipurpose makeup.
