The Fellowship is a new grooming brand created for the modern gentleman that defies the traditional look of men's products. Unlike many grooming products for men that are packaged with dark color schemes, these ones from The Fellowship adopt clean white schemes and bright chartreuse stripes. With its bold logo, the brand conveys a sense of pride and shamelessness in investing in self-care.
There are other subtle details in the product branding that help to communicate the brand's stance on community and equality, namely the equals sign that shares the benefits of each product. For example, one simple, no-nonsense product spells out that coconut extract equals healthy hair growth.
Some of the products that can be purchased through The Fellowship include Strengthening Shampoo, Nourishing Conditioner, Energising Face & Body Wash and Toning Body Moisturiser.