Vegan, cruelty-free premium haircare, scalp and skincare brand Sisterwould makes accessibility and inclusivity integral to its product lineup, which includes Braille labeling on packaging, tactile markings to differentiate products and more.
The brand’s tactile imprinting system includes symbols on the sides of bottles, with horizontal lines representing shampoo and dots representing conditioner. Both haircare essentials with sensory-enhanced formulas can be found in the Give Me Life Bundle, integrating ingredients like shea butter, jojoba esters, aloe vera and native Australian ingredients like river mint and finger lime extract.
Sisterwould worked closely with the right authorities to ensure its Australian-made products were accessible in accordance with the Australian Braille Association. With its mindfully packaged products, Sisterwould encourages a sensorial, user-friendly experience for all, and sets a precedent for more brands to adopt universal design principles.
Key Themes Behind This Trend
- Sensory-enhanced Packaging
- Tactile markings on product packaging enhance the user experience for visually impaired consumers, creating a market leaning towards inclusive design.
- Vegan Inclusivity
- Combining vegan and cruelty-free formulas with accessible packaging caters to a broader demographic, emphasizing ethics and inclusiveness in premium haircare.
- Braille Labeling Adoption
- Incorporating Braille on product labels addresses the needs of visually impaired individuals, driving a push for universal design across various product lines.
Where This Applies
- Premium Haircare
- The premium haircare market is evolving to include accessible packaging solutions that cater to diverse consumer needs.
- Skincare and Scalp Care
- Skincare products with sensory-enhanced, inclusive packaging are gaining traction, highlighting a shift towards universal usability.
- Vegan and Cruelty-free Cosmetics
- The vegan cosmetics sector strengthens its market position by offering products that are both ethically sourced and accessible to all users.
