The July 2024 social good examples cover areas of charity, activism, education, and support for vulnerable communities.
In terms of partnerships, Nike and the Olympic Refuge Foundation are working to promote confidence, mental well-being, and sportsmanship for women and girls through programs like Terrains d'Avenir. As part of this initiative, Nike also signed boxer Cindy Ngamba, the first athlete from the IOC Refugee Olympic Team to join the brand's athlete squad.
In terms of product launches, the Vaseline Pro Derma Transition Body Lotion stands out for its inclusive demeanor. The formula is specifically crafted to cater to the needs of the transgender community. It alleviates skin issues stemming from hormone therapy and surgery.
The July 2024 social good round-up also spotlights eco activations such as 'This Campaign Sucks' by Dentsu and the accompanying pollution-catching mural.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
