Drunk Elephant is introducing blush with the release of the O-Bloos Rosi Drops, which takes the form of a versatile liquid blush that can be used on its own or mixed with other products. The product is beneficial for creating a rosy flush on the cheeks and like the rest of the brand's products, it is infused with skin-caring ingredients. Notably, Drunk Elephant founder Tiffany Masterson told Refinery29 that "O-Bloos has the same skin-care base as D-Bronzi, our Marula oil and peptide blend, just with a different color payoff. Instead of bronzer, it's blush — more of a glowy, pinky-peachy situation."
The vegan-friendly blush gets its pink pigment from the bark of the Sappan wood tree and it shares the antioxidant properties of white tea, grapeseed and cocoa extract.