Treslúce Beauty by Becky G is a new brand that was inspired by Latinx culture and created for the enjoyment of all. Second-generation Mexican-American, actress, social activist and the youngest CoverGirl to date, Becky G, partnered with beauty brand incubator Madeby Collective to bring Treslúce Beauty to life and it's a beauty brand that's devoted to supporting Latinx artists and artisans across the United States and Latin America.
The first collection from the brand was inspired by Becky G's Mexican heritage and it features unique ingredients like blue agave sourced from Jalisco, Mexico. In the future, Treslúce Beauty will continue celebrating all Latinx cultures.
The brand is making its debut with six products: an eyeshadow palette, a brush set, lashes, liners and more.