Haircare brand, Joico Canada, launched three new hair styling products for the summer. The new formulas are cruelty-free. In addition, the hairstyling brand upgraded its formula ingredients to include added environmental protection. Using key ingredients like Moringa Seed Oil, the products boast pollution protection, humidity protection, and UV protection all in one.
Joico Canada's formula upgrades are now included in three of the brand's products. The Heat Hero acts as thermal protection for the hair up to 450º Fahrenheit and a split-end mender. Also part of the new launch is the Rise Up, which adds instant volume and lift, boasting a long-lasting flexible hold. Finally, the Humidity Blocker + features 24-hour humidity protection by reducing frizz and static while boosting hair shine.
Image Credit: Joico
What Makes This Trend Stand Out
- Cruelty-free Hair Products
- More haircare brands can explore the market of ethical products and appeal to consumers who prioritize animal rights.
- Environmental Protection Hair Products
- Haircare brands can explore eco-friendly ingredients to not only provide hair benefits but also promote sustainability and environmental responsibility.
- Multiple Hair Protection Benefits
- More hair styling products can incorporate multiple benefits in one formula, such as UV protection, humidity protection, and thermal protection, to cater to consumers looking for multi-functional products to simplify their hair routine.
Sectors Adopting This
- Haircare Industry
- Brands can innovate by exploring and incorporating ethical, eco-friendly, and multi-functional ingredients and formulas.
- Animal Rights Industry
- The trend of cruelty-free hair products reflects the growing demand for ethical and sustainable products, creating opportunities for companies in the animal rights industry to collaborate with haircare brands.
- Sustainability Industry
- The trend of environmental protection hair products reflects the growing importance and awareness of sustainability, creating opportunities for companies in the sustainability industry to collaborate with haircare brands.
