Frizz, excessive dryness, and loss of shine are common summertime hair concerns and Moroccanoil aims to provide individuals with solutions for these. The Hydration Love Set is a selection of best-selling products by the brand that work to boost shine and hydrate one's hair. The hero ingredient in all of these formulations is argan oil which works to "restore elasticity, smoothness, and manageability. The ingredient is also rich in antioxidants. Moroccanoil additionally supplemented its products with algae—which protects cuticles against dryness—and Vitamin A—which combats free radicals and helps one retain moisture.
The Hydration Love Set for summertime hair concerns includes Moroccanoil's Hydrating Shampoo, Hydrating Conditioner, Moroccanoil Treatment, and a single-use sample of the brand's Body Soufflé ("a whipped moisturizer that hydrates skin with squalane and a blend of argan, avocado, and macadamia oils").
Image Credit: Sephora
Why This Trend Is Growing
- Hydration Sets
- The popularity of Moroccanoil's Hydration Love Set suggests a trend towards customizable sets that provide complete solutions for specific concerns.
- Argan Oil-infused Products
- More brands are likely to include argan oil in their formulations, recognizing the ingredient's hydrating and nourishing benefits for both skin and hair.
- Functional Ingredients in Beauty Products
- Beauty companies will be incorporating more functional ingredients like algae and vitamin A to differentiate their products and enhance their benefits.
Industries Being Reshaped
- Hair Care
- Hair care brands can explore using natural and sustainable ingredients like argan oil or algae in their products to cater to a growing demand for clean beauty solutions.
- Beauty and Personal Care
- The beauty and personal care industry can focus on developing customizable sets that address specific customer concerns, boosed by the popularity of complete solution packs like Moroccanoil's Hydration Love Set.
- Natural Beauty
- The shift towards natural beauty products will continue as consumers become increasingly aware of chemicals and harmful additives in their personal care products and look for natural ingredients like argan oil, macadamia oils and others in their formulations.
