In the summer months—especially in areas of the world where humidity is extremely high—hydrating haircare is a must. Luckily, brands like Authentic Beauty Concept have recognized this consumer need and have responded accordingly with carefully crafted hydrating haircare collections that work toward healthy summer weather-proof hair.
Authentic Beauty Concept’s Hydrate Collection includes a cleanser, a conditioner, a spray, a conditioner, a mask, and a lotion. When engineering the formulations, the brand drew inspiration from the mango fruit due to its antioxidant properties and basil because of its soothing and purifying effects.
The scent of the hydrating haircare collection is also heavenly, judging by the brand's statement: "The cottony fragrance evokes the floating, weightless sensation of a cloud through a combination of a unique floral bouquet made of premium and delicate white flower notes, mango and basil accord over a subtle blend of powdery vanilla notes."
Image Credit: Authentic Beauty Concept
What's Driving This Trend
- Hydrating Haircare
- Expect more brands to respond to consumer demand for summer-proof haircare by introducing hydrating lines that draw inspiration from natural ingredients like mango and basil.
- Antioxidant Haircare
- The use of antioxidant ingredients like mango in haircare products may become more prevalent as consumers look for products that promote hair and scalp health.
- Fragrant Haircare
- As Authentic Beauty Concept's Hydrate Collection demonstrates, the use of unique and luxurious scents in haircare products may become a trend as consumers seek sensory experiences and indulgence in their everyday routines.
Who This Affects Most
- Beauty & Personal Care
- Brands in the beauty and personal care industry may continue to innovate and expand their haircare lines to include more hydrating and natural ingredients that promote scalp and hair health in response to consumer demand for summer-proof products.
- Fragrance
- Fragrance companies may look for ways to partner with beauty brands to create unique and luxurious scents for haircare products that elevate the sensory experience for consumers.
- Agriculture
- As natural ingredients become a more significant part of haircare formulations, the agriculture industry may see increased demand for ingredients like mango and basil, leading to opportunities for disruption and innovation in this space.
