Relaxed fit silhouettes, extra-breezy materials, and athletic-focused designs mark the July 2022 men's fashion trends, all of which arrive as a direct response to this month's notably warm weather. As a result, this collection is packed with summer-ready styles, including items such as merino wool shorts, breathable track jackets, cabana-style summer sets, and a variety of golf-inspired apparel.
In terms of laidback summer looks, a definite standout came from New York-based fashion label Adsum, which released a concise capsule literally titled 'High Summer.' The collection included cargo shorts, loose-fit slacks, an M97 jacket, a tote, and high socks.
As for recurring themes, there was an uptick this month in new eyewear launches, which is no surprise considering the sun is officially out in full force. For example, Ray-Ban launched its new 'Colorblock' collection, which consists of an expansive set of vibrant shades designed to complement any summertime outfit.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
