American lifestyle brand Shinola has announced the release of the Lap 04 Canfield Speedway, an all-new version of one of the label's most sought-after timepieces. As its name suggests, the luxurious timepiece draws inspiration from professional racing.
The new model is much bigger and glitzier than previous Canfield Speedways. It features a 44mm stainless steel case that is dressed with eye-catching red and blue anodized aluminum collars, both of which match the watch's chronograph pushers. What's more, the watch comes with a blue leather strap that serves to further complement the piece's dial.
A thoroughly American piece, the Lap 04 Canfield Speedway was made and assembled in Detroit, Michican. In addition, it is a highly exclusive watch -- the company has limited its production to a total of 300 units.
Image Credit: Shinola
Why This Trend Is Growing
- Vintage Racing-inspired Watches
- The popularity of vintage racing-inspired watches may provide opportunities for watch manufacturers to produce similar models.
- Limited-edition Luxury Watches
- The release of limited-edition luxury watches can increase demand for exclusive timepieces.
- American-made Timepieces
- Producing American-made watches can appeal to consumers who prefer locally sourced goods.
Industries Being Reshaped
- Watch Manufacturing
- Watch manufacturers can use vintage racing as an inspiration to create new watches that appeal to consumers interested in racing culture.
- Luxury Goods
- Releasing limited-edition luxury watches can create demand and increase the perceived value of a brand's products.
- American Manufacturing
- Investments in American manufacturing may provide a competitive advantage when appealing to consumers who value locally-made goods.
