Hyper-personalization and extravagant product design choices were at the forefront of the July 2022 luxury trends, which were largely informed by premium brands looking to capture the attention of wealthy quality-focused shoppers. Limited-edition oatmeal whiskeys, AR-enabled streetwear capsules, ultra-premium cigars, and all-new Prada NFTs were just a handful of the lavish items released this month.
Despite the diverse nature of this collection, a number of its most notable innovations come from the automotive space, which saw luxury vehicle makers battling to out-innovate one another with increasingly powerful engines and outrageous designs. For example, Maserati has unveiled the 'MC20 Cielo,' an all-new Spyder supercar model that boasts a thermally insulated glass roof that is entirely retractable. Meanwhile, Pagani released the 'Huayra Codalunga,' a long-tail hypercar that is equipped with a V12 engine and an exterior design that was "molded by the wind."
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
