Premium Oatmeal-Flavored Whiskeys

Woodford Unveils Exclusive New Whiskey, 'Toasted Oak Oat Grain'

Woodford Reserve has announced the launch of its new limited-edition bottle, 'Toasted Oak Oat Grain.' The new product, which will be added to the brand's annual 'Distillery Series' consists of a fully-aged Woodford Reserve Oat Grain Bourbon that is finished in a second heavily toasted cask.

As a result, the premium expression offers drinkers a sophisticated flavor profile that expertly blends spicy and sweet notes including cinnamon, clove, nutmeg, dark chocolate, and citrus. In addition, the whiskey is described as having a dry finish that leaves a subtle lingering taste of chocolate bitters.

“Experimenting with new ways of making Woodford Reserve is one of my favorite parts of my job. It allows us to explore new flavors with our bourbon," said Master Distiller Chris Morris in reference to creating the all-new expression.

Image Credit: Woodford Reserve

Premium Oatmeal-flavored Whiskeys
The trend of infusing oatmeal flavors in high-end whiskeys.
Limited-edition Distillery Series
The trend of creating exclusive, limited-edition whiskey lines.
Toasted Oak Finishing Process
The trend of using heavily toasted casks to finish whiskeys, enhancing the flavor profile.

Who This Affects Most

Distilleries
Opportunity for distilleries to experiment with new flavors and finishing processes to appeal to consumers seeking premium, exclusive expressions.
Luxury Spirits
Opportunity for luxury spirits brands to differentiate their products by incorporating unique flavor profiles like oatmeal into their high-end whiskeys.
Bar Industry
Opportunity for bars to offer exclusive limited-edition whiskeys with unique flavor profiles that appeal to whiskey enthusiasts.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 66%
Freshness 13%