Premium whiskey maker Woodford Reserve has announced the launch of 'Woodford Reserve Batch Proof,' its annual special edition high proof whiskey, which this time arrives at 118.4 proof.
Like its other annual releases, the Woodford Reserve Batch Proof has been added to the brand's Master's Collection series, which is dedicated to Woodford's Master Distiller Chris Morris.The new expression aims to celebrate Woodford's signature whiskey-making process, which involves blending multiple barrels in a single batch and bottling the liquid at its actual proof, fresh out of the barrel.
“Barrels drawn from the first floors of our heat-cycled warehouses routinely possess lower proof presentations due the more relaxed angel share process found there,” said Chris Morris, Woodford's Master Distiller. “This batch had more of these barrels in its composition, and therefore a lower batch proof presentation than past releases.”
Image Credit: Woodford Reserve
What's Driving This Trend
- High Proof Spirits
- The trend of high proof whiskey/liquor is growing and companies can introduce variations in their products.
- Master's Collection Series
- Companies can introduce similar limited-edition series to their lineup, which can attract collectors and enthusiasts.
- Barrel-to-bottle Production
- The trend of producing barrel-to-bottle spirits is growing, and companies can promote their unique process to stand out.
Who This Affects Most
- Craft Distilling
- Craft distilleries can experiment with high proof spirits, limited edition series and barrel-to-bottle production to differentiate their product offerings.
- Luxury Liquor Brands
- Luxury liquor brands can introduce limited-edition series and barrel-to-bottle production to cater to connoisseurs and collectors.
- Online Spirits Retailers
- Online spirits retailers can tap into the growing demand for high proof spirits and limited edition releases to expand their inventory and target a niche market.
