The July 2022 social good initiatives showcase a large sense of togetherness between various communities throughout society. Sunday Ciizen, for example, celebrated Pride with the Rainbow Throw and Pillow. The beloved home goods brand launched its new sleep accessories in support of Pride Month with 10% of all sales donated to The Trevor Project.
In the food and beverage space, Good Dogg's Seltzer aims to provide service dogs for sick youth through its Leverage the Beverage Program. The program will fund sercie dogs for children with rare diseases. To support mental health, Doritos partnered with ReachOut on an Australian health initiative to launch a limited-edition flavor called DOritos Bold BBQ. The campaign sheds light on how mental health concerns often go untreated.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
