ChapStick announced a campaign for Pride Month that will result in a large donation to the It Gets Better Project. This project is a nonprofit organization that strives to uplift, and provide support for, the LGBTQ+ community with a focus on LGBTQ+ youth. The donation from ChapStick will be based on the sales from its Pride Month-themed lip care product, 'Love Wins' lip balm.
This lip balm is available online in packs of 12, 0.15-oz tubes for $24 USD. ChapStick will donate 100% of the proceeds gained from selling this product, plus an additional $25,000 USD regardless of the number of lip balms sold.
In addition to launching this lip balm and supporting the It Gets Better Project, ChapStick also debuted an Instagram filter named #ProudLips. This hashtag can be used to showcase #ProudLips moments, such as a kiss to a friend or loved one.
Image Credit: ChapStick
What Makes This Trend Stand Out
- Socially Responsible Campaigns
- Brands can implement socially responsible campaigns to support marginalized communities and earn customer loyalty.
- Cause Marketing
- Cause marketing is an effective way for businesses to support a charitable cause and increase brand visibility and customer engagement.
- Product Tie-ins
- Brands can collaborate with non-profit organizations to create products that support a cause, providing a new revenue stream for the charity and generating positive publicity for the brand.
Sectors Adopting This
- Beauty and Personal Care
- Beauty and personal care companies can support social causes through product tie-ins and marketing campaigns, while also promoting inclusivity and diversity.
- Non-profit
- Non-profit organizations can partner with brands to create product tie-ins and social campaigns that raise awareness and support for their cause.
- Retail
- Retailers can participate in cause marketing campaigns and product tie-ins to support social causes, engage customers and increase sales.
