Top 45 Social Good Trends in August

From Hockey-Focused DEI Programs to Body-Inclusive Reality TV

— August 13, 2022 — Social Good
The need for increased action and awareness for local and worldwide social causes is rising, and the August 2022 social good trends spotlight the most innovative inniaitives.

One notable example from the August 2022 social good trends comes from 'Roses for Every Body.' The campaign is tackling the lack of body diversity on the reality series 'The Bachelor' and is led by Jenna Vesper from the Bachelor recap podcast Date Card. Vesper asserts that, in the two decades the franchise has been on air and with more than a thousand contestants, only two of the contestants identify as plus size. Roses For Every Body is calling for "fat inclusion" for the next season of The Bachelor.

Another intriguing example comes from the Boston Bruins and its 2022-23 Diversity and Inclusion Scouting Mentorship Program. The program focuses on mentoring and elevating students and individuals from underrepresented communities so that they can pursue a career in hockey in the future.
7.1
Score
Popularity
Activity
Freshness
45
Branded First Responder Initiatives
Branded First Responder Initiatives
Convenience Store Industry Unites to Honor "Hometown Heroes"
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44
Hockey-Focused DEI Programs
Hockey-Focused DEI Programs
The Boston Bruins Announce the 2022-23 Diversity and Inclusion Program
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43
Distiller Tree Planting Initiatives
Distiller Tree Planting Initiatives
Redwood Empire Whiskey Has Planted 500,000 Trees
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42
Firefighter-Supporting Beer Initiatives
Firefighter-Supporting Beer Initiatives
Coors Banquet Launches the Protect Our Protectors Program
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41
Charitable Snack NFTs
Charitable Snack NFTs
Vegan Rob Launched the 'VRT' NFT to Support Those in Need
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40
Empowering Bra-Branded Initiatives
Empowering Bra-Branded Initiatives
WonderBra's #ShareTheWonder Will Support Canadian Charities
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39
Dual ID Alcohol Deliveries
Dual ID Alcohol Deliveries
DoorDash Debuts a Two-Step ID Verification Process for Ordering Alcohol
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38
Actionable Veteran Metaverse Homing
Actionable Veteran Metaverse Homing
This Metaverse Village to Provide Real Veterans Housing
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37
Ukraine-Benefiting Collaborative Beers
Ukraine-Benefiting Collaborative Beers
This Pale Ale Helps Direct Funds to Ukrainian Refugees
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36
Bioprinted Corneal Implants
Bioprinted Corneal Implants
Precise Bio Teamed up with Carl Zeiss Meditec to Address Corneal Needs
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35
Charitable Lavender Farm Festivals
Charitable Lavender Farm Festivals
Hereward Farms Lavender Festival Will Be Held on August 13th
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34
Fake News Spotting Courses
Fake News Spotting Courses
MediaWise Launches Free Text Message Course Called 'Find Facts Fast'
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33
Rapper-Backed Charitable NFTs
Rapper-Backed Charitable NFTs
Ja Rule's The Painted House Debuts Its 'Black Is Beautiful' NFTs
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32
Sustainable Fabric Initiatives
Sustainable Fabric Initiatives
Burberry Relaunches the 'ReBurberry Fabric Programme'
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31
Athlete-Backed Social Good Campaigns
Athlete-Backed Social Good Campaigns
LeBron James and LIFEWTR Aim to Help People Thrive
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30
Social Good Beard Contests
Social Good Beard Contests
The Wahl 'Benevolent Beards' Contest Supports Goodwill Endeavors
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29
Textural Cancer-Fighting Sneakers
Textural Cancer-Fighting Sneakers
KangaROOS Launches the 'GAMMA+' Sneaker for Cancer Awareness
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28
Female Space Exploration Campaigns
Female Space Exploration Campaigns
Land Rover Launches New 'Future Astronaut' Campaign with CNN
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27
Refugee-Supporting Protein Bars
Refugee-Supporting Protein Bars
KIND Launches Limited Edition Bars in Support of CHOOSE LOVE
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26
Charity-Supporting Makeup Kits
Charity-Supporting Makeup Kits
The Laura Geller Makeup Essentials Kit Has Fran Drescher's Faves
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25
Restaurant-Owned Charities
Restaurant-Owned Charities
The Taco Bell Foundation will Raise $100 Million by 2026
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24
Statement-Making Pollinator Campaigns
Statement-Making Pollinator Campaigns
Lush Cosmetics Launched a Campaign for Pollinator Week
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23
African American Conceptual Denim
African American Conceptual Denim
The Levi’s x Denim Tears Collaboration Pays Homage to Africa
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22
Pro-Bono Charitable Graphic Tees
Pro-Bono Charitable Graphic Tees
American Red Cross Drops the Collaborative Drop for Drop Series
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21
Progressive Home Collections
Progressive Home Collections
Homebox's 'The Hidden Collection' is Dedicated to Domestic Workers
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20
Branded Thought-Provoking  Podcasts
Branded Thought-Provoking Podcasts
Lush's The Sound Bath Focuses on Conversations That Matter
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19
Footwear Aquarium Partnerships
Footwear Aquarium Partnerships
BLUEVIEW Announced a Partnership with Monterey Bay Aquarium
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18
Displaced Community Villages
Displaced Community Villages
Tosin Oshinowo Has Designed the Ngarannam Village in Nigeria
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17
Inclusive Esports TV Shows
Inclusive Esports TV Shows
Prime Video's 1UP Shows the Challenges Women Face in Competitive Gaming
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16
Cancer Research Vehicle Auctions
Cancer Research Vehicle Auctions
Bentley Created a One-Off Continental GT to Auction for Cancer
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15
Billionaire-Shaped Ice Pops
Billionaire-Shaped Ice Pops
MSCHF Eat the Rich Ice Pops are Available for Three Days Only
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14
Gender-Inclusive PC Accessories
Gender-Inclusive PC Accessories
Logitech Launched the 'Aurora Collection' in New Colorways
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13
Socially Progressive Skate Shoes
Socially Progressive Skate Shoes
Nike and FroSkate Launch a Vibrantly Color-Blocked SB Dunk High
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12
Inclusive Chocolate Packaging
Inclusive Chocolate Packaging
Purdys Chocolate's 'Holiday Braille Box' Features Braille
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11
Body-Inclusive Reality TV Ads
Body-Inclusive Reality TV Ads
'Roses for Every Body' Advocates for Body Diversity on the Bachelor
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10
Accessible Burger Packaging
Accessible Burger Packaging
The McDonald's 'EatQual' Packaging Can Easily Be Opened Using One Hand
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9
Arthritis-Friendly Pain Relief Caps
Arthritis-Friendly Pain Relief Caps
Advil Introduces the 'Advil Easy Open Arthritis Cap'
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8
Cannabis Brand Clothing Boutiques
Cannabis Brand Clothing Boutiques
The Beboe Boutique is a Dedicated Store for Comfortable Clothing
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7
Industrial-Inspired STEAM Buildings
Industrial-Inspired STEAM Buildings
WilkinsonEyre Designed an Arts and Engineering Building
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6
STEM-Inspired Balance Bikes
STEM-Inspired Balance Bikes
Build & Ride by Adam Higgins Can Be Both Challenging and Playful
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5
AI-Powered Dating Apps
AI-Powered Dating Apps
iris Uses AI Algorithms to Match Users Based on Personal Preferences
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4
Trash-Converting Snack Campaigns
Trash-Converting Snack Campaigns
The Seanack Project Gamifies Litter Collection on the Beach
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3
Accessible Textural Cosmetics
Accessible Textural Cosmetics
Blind Beauty Uses Braille and Scents to Cater to the Blind Community
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2
Parkinson's-Safe Pill Bottles
Parkinson's-Safe Pill Bottles
The TremorSafe Pill Dispenser Was Crowdsourced Through TikTok
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1
Anti-Gun Water Toys
Anti-Gun Water Toys
JayHaySpray20 Promotes Change in Society's Relationship with Guns
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