The need for increased action and awareness for local and worldwide social causes is rising, and the August 2022 social good trends spotlight the most innovative inniaitives.
One notable example from the August 2022 social good trends comes from 'Roses for Every Body.' The campaign is tackling the lack of body diversity on the reality series 'The Bachelor' and is led by Jenna Vesper from the Bachelor recap podcast Date Card. Vesper asserts that, in the two decades the franchise has been on air and with more than a thousand contestants, only two of the contestants identify as plus size. Roses For Every Body is calling for "fat inclusion" for the next season of The Bachelor.
Another intriguing example comes from the Boston Bruins and its 2022-23 Diversity and Inclusion Scouting Mentorship Program. The program focuses on mentoring and elevating students and individuals from underrepresented communities so that they can pursue a career in hockey in the future.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
