Amid peak fire season, Coors Banquet has launched the national Protect Our Protectors program that benefits firefighters. Due to climate change, temperatures have increased in the United States, resulting in more devastating and destructive wildfires. This has put a serious strain on Wildland Firefighters, and Coors Banquet is continuing its longstanding mission to protect the "heroes in yellow" with its new Protect Our Protectors program.
The Coors Banquet's Protect Our Protectors limited-edition stubby bottles proceeds are now available with proceeds going to the Wildland Firefighter Foundation and other local firefighter organizations across the country. In addition, the beer brand also joined forces with Brixton to launch a Protect Our Protectors capsule collection with proceeds also going to the Wildland Firefighter Foundation.
"Wildfires are an increasing problem, and they don't just affect the West. We're expanding our efforts nationwide to protect our protectors – the brave few who run toward the fire, not away from it," says Marcelo Pascoa, Vice President of Marketing for the Coors Family of Brands. "Over the past eight years, we have donated more than two million dollars to the Wildland Firefighter Foundation. It's important we recognize the sacrifices they make."
Image Credit: Coors Banquet
Why This Trend Is Growing
- Wildfire Relief Programs
- There is a trend towards companies launching campaigns and initiatives aimed at providing relief to firefighters and communities affected by wildfires.
- Sustainable Beer Production
- There is a trend towards beer brands transitioning to more sustainable production methods and launching initiatives to address climate change and its impact on the environment.
- Collaborations with Charities
- There is a trend towards partnerships and collaborations between companies and charities or non-profit organizations to promote social causes and drive positive change.
Industries Being Reshaped
- Alcohol Beverage
- Beer brands and other alcohol beverage companies have an opportunity to launch initiatives and partnerships aimed at supporting firefighter organizations and addressing the impact of climate change on communities.
- Outdoor Equipment
- Companies in the outdoor equipment industry, such as those that sell camping gear or hiking equipment, have an opportunity to partner with firefighter organizations or launch initiatives to support communities affected by wildfires.
- Fashion Apparel
- Fashion brands and retailers could launch collaborations with charities or non-profit organizations, seeking to promote social causes and drive positive change, such as the prevention and relief of wildfires.
