Portland, Oregon-based Ecliptic Brewing has teamed up with Maui Brewing Company of Hawaii to create a pineapple IPA that isn't merely designed to provide a pleasurable drinking experience, but also aims to raise funds to help support relief efforts in the wake of the devastating Maui wildfires.
Accordingly, a portion of proceeds from every pint of the 'Bay Breeze Pineapple IPA' sold through Ecliptic's locations will be donated to the Legacy of Aloha NGO as well as other non-profits.
The beer itself is available in the form of 16-ounce cans as well as draft. The 'BayBreeze Pineapple IPA' is built upon a pale malt foundation and features a trio of hops of the El Dorado, Chinook and Sabro varieties. Pure pineapple puree adds the distinctive tropical flavor profile of the beer, which comes in at 6.5 percent ABV.
Image Credit: Ecliptic Brewing
What's Driving This Trend
- Pineapple Ipas for Charity
- Craft breweries are partnering with NGOs to create pineapple IPAs that not only offer a unique flavor experience but also raise funds for various causes.
- Collaborative Fundraising Beverages
- Breweries are teaming up to create special beers that support relief efforts and donate a portion of proceeds to NGOs.
- Tropical-flavored Craft Beers
- Craft breweries are introducing tropical-flavored beers, such as pineapple IPAs, to appeal to consumers seeking unique taste experiences.
Who This Affects Most
- Craft Brewing
- Craft breweries are creating innovative beverages that support charitable causes and offer unique flavor profiles.
- Non-profit Organizations
- NGOs are partnering with breweries to create collaborative beers as a way to raise funds for their causes.
- Hospitality and Food Service
- Restaurants and bars are offering these fundraising craft beers to customers as a way to support relief efforts and provide a unique beverage experience.
