Coastal Charity-Supporting Beers

Clean the Sky - Positive Eco Trends & Breakthroughs

This Light-Bodied Ale is Generating Funds For Coastal Causes

— April 5, 2023 — Lifestyle
The Anderson Valley Brewing Company has teamed up with the Surfrider Foundation, a non-profit environmental organization, to brew a deliciously light-bodied ale that doesn't merely offer a satisfying drinking experience but also supports the important cause of coastal sustainability.

The 'Coastal Ale' is a light-bodied ale that makes use of Citra, Mosaic and Eukuanot hops and relies on pilsner and wheat malts. The brew offers hints of tropical fruit followed by a crisply satisfying finish. This beer comes in at 4.5 percent ABV, but the more important percentage here is the 5 percent of gross profits that the Anderson Valley Brewing Company has committed to donate to the Surfrider Foundation.

The Anderson Valley Brewing Company has already solidified its own eco-friendly credentials thanks to its status as the world's first solar-powered brewery, which is why the brewery's move to partner up with an environmental non-profit organization is a laudable yet unsurprising move.

Image Credit: Anderson Valley Brewing Company

Trend Themes

  1. Sustainability-supporting Beers — Collaborating with non-profit organizations to brew environmentally-friendly beers and donating part of the proceeds to a related cause.
  2. Eco-friendly Craft Beer — Creating beer using green energy and eco-friendly brewing processes and materials.
  3. Cause-based Beverage — Producing beverages with a clear association to a particular cause or charity with part of the profits going towards the related cause.

Industry Implications

  1. Craft Beer — Breweries with a commitment to sustainability and eco-friendly practices that donate to environmental causes.
  2. Non-profit Organizations — Partnering with breweries to fundraise and promote environmental awareness using craft beer collaborations.
  3. Sustainability Consulting — Assisting breweries in becoming more socially responsible and eco-friendly to partner up with a relevant non-profit organization to increase social impact and create cause-based beverages.
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