Second Chance Beer Company marked its eight anniversary with the launch of a delicious new West Coast IPA in the form of 'Dawg Daze.'
This particular West Coast IPA was brewed using a trio of hops of the Mosaic, Strata and Citra varieties and comes in at six percent ABV (alcohol-by-volume). Created as part of a collaborative effort in conjunction with the Artifex Brewing Company, this beer was announced at a launch event that raised money for the benefit of dog rescue organizations.
Virginia Morrison, the CEO and co-founder over at the Second Chance Beer Company, shared her belief that this particular West Coast IPA is a contender to be the greatest creation to emerge from the stellar work of the company's brewmaster Marty Mendiola. “It was a labor of love for him, as is every Second Chance beer, but this one is extra special because it celebrates an important milestone for the brewery as a whole and the professional and personal growth of all the individuals who have made Second Chance so successful all these years," Morrison stated.
Why This Trend Is Growing
- Collaborative Brewing
- The partnership between Second Chance Beer Company and Artifex Brewing Company showcases the trend of breweries collaborating to create unique and flavorful beers.
- Supporting Animal Rescues
- The launch of 'Dawg Daze' IPA demonstrates the trend of businesses using their products to raise awareness and funds for animal rescue organizations.
- Craft Beer Innovation
- The use of a blend of Mosaic, Strata, and Citra hops in the West Coast IPA showcases the trend of breweries experimenting with unique flavors and ingredients.
Industries Being Reshaped
- Craft Brewing
- The collaboration between Second Chance Beer Company and Artifex Brewing Company highlights the potential for ongoing innovation and collaboration within the craft brewing industry.
- Animal Rescue Organizations
- The success of the launch event and fundraising efforts for dog rescue organizations opens up opportunities for other nonprofits to partner with businesses for mutual benefit.
- Beverage Retail
- The popularity of specialty craft beers like 'Dawg Daze' IPA creates demand and opportunities for retailers to expand their offerings and cater to a niche market.
