Top 60 Branding Trends in October

From Pumpkin Spice Cafe Pop-Ups to Sporty Sympathy Cars

— October 28, 2023 — Marketing
Unsurprisingly, the October 2023 branding list spotlights many activations that feature fall-favorite flavors—especially of the pumpkin spice variety. Gay Lea plunges fully into the flavor hype with a seasonal pop-up experience, titled 'The Pumpkin Spice Cafe by Gay Lea.' The temporary activation (running through October 1st) celebrated the brand's highly anticipated Pumpkin Spice Coconut Whipped Topping. DAVIDsTEA also continues the spirit of Fall with a new collection that includes he Pumpkin Chai, the Organic Ashwagandha Pumpkin Powder, the Pumpkin Earl Grey, the Pumpkin Sachet Wheel, and the Organic Pumpkin Pie Matcha.

The October 2023 branding round-up also spotlights a homage to Family History Month. The National Genealogical Society (NGS) and Vivid-Pix are embarking on a nationwide tour in October that emphasizes family heritage, memory keepsakes, and Vivid-Pix's Family Matters Program and the brand's Memory Station.
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Popularity
Activity
Freshness
57
Sporty Sympathy Cars
Sporty Sympathy Cars
The Fireball Footbawl Cards Come with a Spicy Twist
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56
Traveling Family-Focused Campaigns
Traveling Family-Focused Campaigns
NGS and Vivid-Pix are Celebrating Family History Month
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55
Expansive Design Projects
Expansive Design Projects
favourized Partnered with Kinzo to Highlight a Number of Projects
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54
Music Educator-Inspired Guitars
Music Educator-Inspired Guitars
Epiphone & Marty Schwartz Team Up for a Signature Artist Guitar
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53
Natural Tresspassing Campaigns
Natural Tresspassing Campaigns
Lush and Right to Roam Believe Nature Is For Everyone
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52
Energizing Mental Clarity Support
Energizing Mental Clarity Support
Apothékary's Blue Me Away is a A Zero-Caffeine Energy Booster
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51
Retrospective Lip Balm Collections
Retrospective Lip Balm Collections
The 50th Anniversary Vault Collection Features Iconic Lip Balms
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50
Celebratory Cheesy Snack Cakes
Celebratory Cheesy Snack Cakes
Milk Bar's Cheetle-Infused Birthday Cake Celebrates Cheetos' 75th
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49
Comprehensive Gardening Brands
Comprehensive Gardening Brands
Gardenuity Boasts Patent-Pending Match Technology
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48
Cocktail-Inspired Couture
Cocktail-Inspired Couture
Christian Siriano Spring/Summer 2024 Has Designs Inspired by Gin
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47
Digital Fashion Teasers
Digital Fashion Teasers
Fabricant, the Digital Fashion House, Debuts a Teaser for Its New Line
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46
Fan-Made Merch Stores
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
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45
Film-Inspired Cocktail Kits
Film-Inspired Cocktail Kits
METAXA Draws Inspiration from My Big Fat Greek Wedding 3
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44
Crowd-Created Vodkas
Crowd-Created Vodkas
Degen Distillery Co-Creates Spirits with a Community of Innovators
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43
Architectural Sugar Sculptures
Architectural Sugar Sculptures
Kellogg's Worked with Artists to Create 'A Story of Salt and Sugar'
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42
Comprehensive Acne Management
Comprehensive Acne Management
Envio®️ Recognizes the Link Between Mental Wellbeing & Skin Health
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41
Pumpkin-Inspired Tea Collections
Pumpkin-Inspired Tea Collections
DAVIDsTEA Launches into the Spirit of Fall with a New Collection
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40
Energizing Dry Body Brushes
Energizing Dry Body Brushes
Keys Soulcare's Energizing Dry Body Brush is a Valuable Skincare Tool
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39
Nostalgic Non-Alcoholic IPAs
Nostalgic Non-Alcoholic IPAs
Stay Classy by Bellwoods Brewery Takes Cues from Retro Stubbies
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38
Sandwich-Inspired 70s Decor
Sandwich-Inspired 70s Decor
The Retro Schlotzsky's Sandwich Studio Line Honors an Iconic Menu Item
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37
Mexican-Owned Prebiotic Sodas
Mexican-Owned Prebiotic Sodas
Mayawell's Better-for-You Sodas Celebrate Their Heritage
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36
Athlete-Founded Nostalgic Bubblegum
Athlete-Founded Nostalgic Bubblegum
Bubblegum Kids Was Founded NHL Player Zach Hyman & His Brother
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35
Playlist-Paired Candle Launches
Playlist-Paired Candle Launches
Nose Best Offers Candles with Their Own Playlits and Cocktails
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34
Cheesy Board Games
Cheesy Board Games
Babybel and Hasbro Created a Cheesy Version of the Candy Land Board Game
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33
Attachable Candy-Shaped Pockets
Attachable Candy-Shaped Pockets
The Christian Cowan SS 24 Collection Features Oversized Pockets
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32
Bubble Tea Costumes
Bubble Tea Costumes
Spirit Halloween & Kung Fu Brew Created Boba-Inspired Halloween Outfits
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31
Lucky Chocolate Shops
Lucky Chocolate Shops
The Snickers Luck Shop Shares Special Items and Gear for Football Fans
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30
Pumpkin Spice Cafe Pop-Ups
Pumpkin Spice Cafe Pop-Ups
Gay Lea Introduces a New Fall-Ready Product and a Seasonal Pop-Up
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29
Suicide Prevention Campaigns
Suicide Prevention Campaigns
To Write Love on Her Arms Launches Its 12th Annual Campaign
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28
Inclusive Fashion Runways
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
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27
Canned Candy-Flavored Milk Drinks
Canned Candy-Flavored Milk Drinks
These Mars and Galaxy Canned Milk Drinks Come in 250ml Servings
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26
AI-Powered Drive-Thrus
AI-Powered Drive-Thrus
Checkers Collaborates with Hi Auto to Streamline the Drive-Thru Experience
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25
Kid-Friendly Menstruation Books
Kid-Friendly Menstruation Books
Kt by Knix Launched a First-of-Its-Kind Book About Periods
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24
Animated Football Games
Animated Football Games
Toy Story Funday Football Animates the Action Between NFL Teams
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23
AI Chat Metaverses
AI Chat Metaverses
Hello Kitty Seven Wonders Lets Fans Chat with Hello Kitty via ChatGPT
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22
Ready-to-Enjoy Tex-Mex Meals
Ready-to-Enjoy Tex-Mex Meals
These Old El Paso Ready Meals are Perfect for One or Two Diners
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21
Cinematic Fashion Campaigns
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
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20
Caviar-Paired Crisps
Caviar-Paired Crisps
The Pringles x The Caviar Co. Crisps and Caviar Collection Elevates Snacking
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19
Pumpkin Spice Cereals
Pumpkin Spice Cereals
Magic Spoon Releases a Special Fall Flavor of Its Cereal
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18
Underarm Celebration Initiatives
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
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17
Sustainable Natural Wine Boxes
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
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16
Innovation-Focused Hair Care Lines
Innovation-Focused Hair Care Lines
TRESemmé's New Brand Identity Includes Sustainable Packaging
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15
Handcrafted Seratonin Boosters
Handcrafted Seratonin Boosters
Chill the F* Out by Apothékary Relieves Everyday Stress
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14
Seltzer-Inspired Nail Polishes
Seltzer-Inspired Nail Polishes
White Claw and Nails.INC Created a Nail Polish Collection
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13
Rebranded Offbeat Sodas
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
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12
Culturally Inspired Streetwear Collaborations
Culturally Inspired Streetwear Collaborations
Goodfight Joins Vans for a Vault by Vans Collection
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11
Snack-Themed Textbooks
Snack-Themed Textbooks
FUNdamental Textbooks by Heinz Make Learning More Playful
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10
Irreverent Ethical Soap Campaigns
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
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9
Plant-Inspired Coffee Packaging
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
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8
LEGO Advent Calendars
LEGO Advent Calendars
The LEGO Group Launches Four Advent Calendars for the Holiday Season
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7
Exquisite Autumn Candle Collections
Exquisite Autumn Candle Collections
Dans Un Jardin Boasts Six Distinct Candle Scents for Fall
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6
Refreshed Boozeless Beverage Ranges
Refreshed Boozeless Beverage Ranges
Liquid Intelligence Zero-Proof Line Introduces aēlo
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5
Luxury Ready-to-Wear Brands
Luxury Ready-to-Wear Brands
KZ_K Studio Has a Unique Approach to Fashion, Inspired by Architecture
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4
Glitchy Beer Cans
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
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3
Carbonated Milk Sodas
Carbonated Milk Sodas
P.S. milk sodas is a Flirty Canned Beverage Concept
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2
Ketchup-Colored Interior Paints
Ketchup-Colored Interior Paints
Lick Paints Created a First-of-Its-Kind Color with Heinz
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1
Streetwear-Branded Laptop Designs
Streetwear-Branded Laptop Designs
A BATHING APE® & ASUS Introduce the Vivobook S 15 OLED BAPE®
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