Unsurprisingly, the October 2023 branding list spotlights many activations that feature fall-favorite flavors—especially of the pumpkin spice variety. Gay Lea plunges fully into the flavor hype with a seasonal pop-up experience, titled 'The Pumpkin Spice Cafe by Gay Lea.' The temporary activation (running through October 1st) celebrated the brand's highly anticipated Pumpkin Spice Coconut Whipped Topping. DAVIDsTEA also continues the spirit of Fall with a new collection that includes he Pumpkin Chai, the Organic Ashwagandha Pumpkin Powder, the Pumpkin Earl Grey, the Pumpkin Sachet Wheel, and the Organic Pumpkin Pie Matcha.
The October 2023 branding round-up also spotlights a homage to Family History Month. The National Genealogical Society (NGS) and Vivid-Pix are embarking on a nationwide tour in October that emphasizes family heritage, memory keepsakes, and Vivid-Pix's Family Matters Program and the brand's Memory Station.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
