Bubblegum Kids is a modern character brand established by NHL player Zach Hyman and his brother, Oliver Hyman. In addition to nostalgic, chewy bubblegum, the company presents an amalgamation of viral animated shorts, social media marketing, and limited edition NFTs on the Ethereum blockchain, allowing it to stand out amongst competitors.
The essence of Bubblegum Kids is anchored in triggering fond recollections of childhood experiences such as running through sprinklers, savoring ice cream, and enjoying Saturday morning cartoons. Bubblegum Kids' characters are artistically designed with distinctive features, encompassing hairstyles, eyes, bubblegum colors, attire, and accessories, all drawing inspiration from a nostalgic appreciation of past pop culture.
The recently launched bubblegum product line offers a sugar-free indulgence and a selection of flavors that promise to evoke a sense of delight and playfulness.
Image Credit: Bubblegum Kids
Key Themes Behind This Trend
- Nostalgic Bubblegum Products
- Opportunity for companies to develop bubblegum products that evoke a sense of nostalgia and playfulness.
- Viral Animated Shorts
- Innovative approach for brands to incorporate viral animated shorts into their marketing strategies.
- Limited Edition Nfts for Branding
- Emerging trend of using limited edition NFTs on the blockchain as a unique branding and marketing tool.
Where This Applies
- Food and Beverage
- Potential for food and beverage companies to create nostalgic bubblegum products that tap into consumer nostalgia.
- Advertising and Marketing
- Opportunity for advertising and marketing agencies to leverage viral animated shorts in their campaigns to engage audiences.
- Blockchain and Cryptocurrency
- Emerging industry where brands can explore the use of limited edition NFTs for unique branding opportunities.
