A new Sweet Victory Botanical Gum is being developed by the brand just for kids to help them avoid sugar in a satisfying way. The product will work by blocking sugar receptors on the tongue just like the brand's option for adults and will help kids to avoid cravings for sweets treats in just two-minutes with effects lasting hours. The product is formulated with children in mind and is expected to hit the market later this year.
Co-Founder Gitit Lahav spoke on the new Sweet Victory Botanical Gum for kids saying, "By producing a product so attractive to children that, regardless of its effect of blocking sweet taste, it acts as a legitimate substitute for other sweets, simply because it's delicious. We refined the product until we had a very flavorful, yet highly effective chewing gum—a sweet treat that can change eating behavior and help parents control their kids' daily sugar consumption."
What's Driving This Trend
- Sugar Craving-blocking Products
- There is an opportunity to develop and market products that help consumers block sugar receptors to reduce sugar cravings.
- Child-friendly Health Products
- Brands can develop more child-friendly health products that cater to young consumers' unique needs and preferences.
- Effective Oral Health Products for Children
- Brands can focus on developing products that improve children's oral health in a fun and effective way, such as through gum and other enjoyable products.
Who This Affects Most
- Confectionery
- The confectionery industry can explore incorporating sugar-blocking ingredients or developing alternative sweeteners to offer consumers healthier options.
- Health and Wellness
- The health and wellness industry can develop more products for kids that promote healthy habits, such as reducing sugar intake.
- Oral Care and Hygiene
- Oral care brands can develop more products for children that promote effective oral health in a fun and engaging way, such as through gums or other enjoyable products.
