The drive-thru experience at QSR Checkers just got updated through a collaboration with Hi Auto. The partners deployed Spanish drive-through artificial intelligence (AI) voice technology at select Checkers locations and this is certainly a significant development in the fast-food industry.
The integration of artificial intelligence technology within the drive-thru experience enhances customer service as it allows people to order in English or Spanish. This feature also has the ability to create an inclusive environment and welcoming different cultures. The machine-learning software automatically detects and responds in the customer's preferred language. This is particularly important in a country like the United States with a significant Spanish-speaking population, allowing Checkers and its sister brand Rally’s to cater to a broader audience.
Hi Auto's AI voice technology is already operational at more than 350 locations.
Image Credit: Verdict Food Service
What's Driving This Trend
- AI-powered Drive-thrus
- The integration of artificial intelligence technology within the drive-thru experience enhances customer service and creates an inclusive environment by allowing people to order in English or Spanish.
- Spanish Drive-through AI Voice Technology
- The deployment of Spanish drive-through artificial intelligence voice technology in select Checkers locations caters to the significant Spanish-speaking population in the United States.
- Machine-learning Software in Drive-thrus
- The use of machine-learning software in the drive-thru experience automatically detects and responds in the customer's preferred language, ensuring a seamless ordering process.
Who This Affects Most
- Fast Food Industry
- The deployment of AI voice technology in drive-thrus introduces a significant development in the fast food industry, enhancing customer service and catering to a broader audience.
- Artificial Intelligence Technology
- The integration of artificial intelligence technology in drive-thru systems offers disruptive innovation opportunities for the AI industry.
- Language Translation Technology
- The use of machine-learning software for language translation in drive-thru experiences presents disruptive innovation possibilities in the language technology industry.
