This L’OR coffee packaging has been showcased by the brand in the UK and Ireland as a series of limited-edition styles that will provide a naturalistic touch to any kitchen.
The packaging is being rolled out across six of the brand's leading SKUs such as its Intense, Classique and Decafeine options, and puts a series of floral and plant images in the spotlight. The packaging also features a glass construction that's paired with a stopper-style lid to allow consumers to reuse it for any purpose they desire.
Marketing Director UK&I at Jacobs Douwe Egberts Roberto De Felice spoke on the L’OR coffee packaging saying, "With 81% of in-home coffee cups being made using soluble products, there is still a demand for refreshing, exciting NPD within our core range. This is why we have decided to give our iconic stopper jars a limited-edition makeover with elegant designs. We also know that recyclability and reusability are increasing consumer needs and we hope that these decorative jars will encourage a more sustainable way of shopping when it comes to reusing and refilling.”
Why This Trend Is Growing
- Limited-edition Packaging
- The L'OR coffee packaging showcases a series of limited-edition styles that provide a naturalistic touch to any kitchen.
- Floral and Plant Design
- The packaging puts a series of floral and plant images in the spotlight, adding an elegant and refreshing aesthetic.
- Recyclability and Reusability
- The packaging's glass construction and stopper-style lid allow for reuse, catering to the increasing consumer needs for recyclable and reusable products.
Industries Being Reshaped
- Coffee Packaging
- The L'OR coffee packaging introduces innovative design elements that enhance the visual appeal of coffee packaging, providing opportunities for branded differentiation.
- Sustainable Packaging
- The packaging embraces recyclability and reusability, reflecting the growing consumer demand for sustainable packaging solutions.
- Home Decor and Kitchenware
- The limited-edition packaging adds a decorative element to kitchen spaces, opening up opportunities for collaborations between coffee brands and home decor or kitchenware companies.
